Passnownow.com (a subsidiary of Rise Networks) is the foremost education technology platform in Nigeria and in line with our Growth Plans, we'll be launching a couple of new, disruptive edtech Products and Projects.
We are recruiting to fill the position below:
Job Title: Digital Marketing Specialist
Location: Lagos
Job Description
We are seeking to hire a well rounded and experienced DIGITAL MARKETING SPECIALISTto join our Team in a full time position.
Your core assignment will be to help the company use web and mobile technologies to maximise business growth goals. You will identify needs and new opportunities and work to increase brand awareness and sales.
You will generate new contents and manage all other contents developed for business purposes including but not limited to online guides, articles, blogs, newsletters and social media posts and ads.
As part of your responsibilities, you will publish our weekly/monthly newsletter, track website traffic and user engagement and generate new blog post topics/articles.
If you have creative ideas on how to engage our audience online, thorough experience producing new content types, and a tech-savvy trendsetter who has innovative ideas to improve customer experience, we'd like to meet you.
For this position, you should be creative and comfortable working with a team.
Ultimately, you should be able to effectively connect our brand with our online customers, ensuring our web/mobile content is on brand and adds value to existing and potential customers.
Responsibilities
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
Research products, services and current strategies to identify new opportunities
Analyze web traffic metrics and suggest solutions to boost web presence
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
Build strong clients relationships through social media interaction
Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
Liaise with Technical, Design and Content teams to optimize customer experience and ensure brand consistency
Identify advertising needs
Establish best practices in digital marketing
Stay up-to-date with digital technologies developments
Manage our editorial calendar to ensure timely publication
Write and published blog posts to writers
Identify gaps in our content and recommend new topics
Create style guides to use as a reference
Proofread and edit written pieces before publication
Schedule social media posts
Conduct keyword and SEO research to understand customers’ needs
Monitor web traffic and engagement (e.g. conversions and bounce rates)
Coordinate with Technical and design teams to illustrate articles
Follow industry-related news and generate ideas around trending topics
Coordinate and take lead on preparing applications for generating CSR funding for training subscribers
Review and update published content as needed
Subscribe to the company’s code of conduct and values.
Be a proactive member of the team ready to go above and beyond to fulfil relevant tasks.
Perform other duties as may be delegated by own manager or senior members of the team.
Requirements and Qualifications
Proven work experience as a digital marketing specialist or digital marketing manager
Strong understanding of web/app marketing.
Demonstrable experience with SEO/SEM and CRM software
Experience implementing and optimizing Google Adwords campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands-on experience with online marketing and practices
Familiarity with web design and HTML
Excellent verbal and written communication skills
Strong analytical and project management skills
Proven work experience as a Content Strategist, Content Manager or similar role
A portfolio of published articles
Experience in project management is a plus
Knowledge of Content Management Systems, like WordPress
Basic understanding of HTML and web publishing
Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
Experience using social media for business
Solid writing and editing skills in English
Time-management skills
Demonstrate the requisite social skills and behavioural competencies that are consistent with the company’s values.
Subscribe to the company’s code of conduct and values.
Ability to guide and motivate team members
Excellent written communication skills for producing high quality content
Attention to detail, accuracy and the ability to work independently and flexibly
The capacity to prioritise and work across multiple projects
The ability to work as part of a team
Organisational skills with the ability to deliver a high volume of quality work
Creative skills for contributing new and innovative ideas
The ability to work well under pressure and meet deadlines.
Application Closing Date
22nd January, 2021.
How to Apply
Interested and qualified candidates should send their brief but concise CV to: [email protected] Using the "Job Title" as the subject of the mail.
Note: Only Qualified Candidates will be contacted.