Head - Digital Marketing at Standard Chartered Bank

Standard Chartered Bank Nigeria  - We attract talented individuals. Not only can they give you the benefit of their experience, they also reveal a closer, more personal look at the wide range of global opportunities we offer. At the core of the Group's people strategy is our focus on employee engagement. Engagement is a key driver of productivity and performance, which creates the foundation of our performance culture. We encourage and focus on the behaviours that bring out the very best from every employee, assessing their performance not just on results but on how those results were achieved. To further embed these behaviours we have a remuneration programme in place, carefully designed to incentivise our employees to live our values every day.
 
We are recruiting for the position of:

Job Title: Head, Digital Marketing
Job ID: 361563

Job Description

• The is a collaborative role that is expected to enhance SCB’s image as “Best Digital Bank” in consumers’ mind in the country. To accomplish this, this role entails:
• Drive Digital metrics – Online sales, Digital Channels Migration metrics
• Build and enhance existing capability in close partnership with relevant stakeholders in Remote and Product and segment teams
• Launch and leverage the Digital space for innovative campaigns and ideas which help deliver Digital metrics.
• It also provides media marketing responsibility when synergy applies.

Job Roles & Responsibilities

1.) Digital Assets

• Create an end-to-end online process to acquire customers for unsecured lending products
• Website Revamp
• develop a comprehensive Digital Marketing plan covering online advertising, website revamp with latest offers and launches, e.g. SEM/SEO, E-DM, SMS, social media seeding, influencing via bloggers, Smartphone Apps etc.
• own primary responsibility to drive SCB website content and quality in the country. Relentlessly pursue stakeholders to continuously create better customer engagement
• Project Virtue - execute Virtue as a strong owned media asset to create a strong ‘earned media’ in partnership with large payments providers
• Online Sales – execute and ensure country MIS dashboards and tools are being built to address market level funnel management capability
• Social Media Property – launch and roll out social media site with a strong ‘engagement’ framework and arrive at a ROI
• Online Usage – run a strong channel migration campaign

2.) Digital Capabilities

• Use Group guide and track dashboards for performance measurement and campaign management
• Drive key brand  metrics via  the  digital  marketing:  brand  awareness, consideration,  loyalty, brand metrics
• Spot opportunities to drive positive customer NPS by frequently publicizing “SCB good news” using earned media, owned media and paid media
• Monitor i needs usage, enhancement and expansion

3.) Digital Alliances

• Support Group and Country Payments strategy and execute as a large Digital publisher
• Position as  a Payment gateway provider: MIGs, TNS/ Bill Desk
• Explore partnership opportunities with 3rd party online players with clear objective to deliver one or more of the key objectives: (a) brand perception, (b) existing customer engagement and product usage and (c) new customer acquisition

4.) Remote Banking Support

• Support Remote Banking rollouts to drive key business outcomes through earned media, owned media and paid media

5.) Branch Support

• Support perceptual brand build by broadcasting industry awards, customer events, key alliance promotions, global sponsorships etc via digital communication channels
• Drive branch traffic growth by creating and delivering focused online campaigns
• Support Loyalty Marketing team in building the image and adoption of 360 Rewards
• Optimize marketing dollars by creating repeatable campaigns in the country

6.) Media Marketing (if combined into this function)

• Execute and optimize agencies management and media planning across all segments and products in the country
• Develop partnership with key media agencies to maximize reach to customer base
• Create suitable segment demand and service based proof advertising.
• Ensure marketing communication plans & calendars are strategically accountable for every marketing dollar
• Design and execute CB brand specifications (brand positioning and brand architecture) to reinforce the overall country SCB brand positioning through consistency in CVP
• Develop and roll out brand initiatives with Country Corporate Affairs Head
• Ensure communication to customer is standardized and meets group branding criteria

7.) Leadership and People

• Develop talent pool and transfer knowledge for future growth and continuity.
• Be an effective agent of change and provides strong people management leadership through resourcing, retention, performance development and teambuilding.
• Coach direct reports and key talents to deliver individual performance
• Manage employee engagement, motivation and attrition issues

Qualifications & Skills

• At least 10 years of substantial experience in marketing of a large scale global business with 5 years of digital marketing exposure
• University Graduate and preferably with MBA experience
• Excellent marketing communication and branding skills, execution and knowhow
• In-depth knowledge of  advertising and media agencies’ functionalities to draw their best
• An effective team leader and player, to build strong bench strengths in media management
• Strategic, thoughtful, analytical, decisive and determined
• Well-organised, hands-on and disciplined approach to work
• Commercially astute, driven and energetic
• Driven and ambitious; inclusive and co-operative in style
• Excellent communication skills and ability to develop strong relationships with segments, products and geographies
• Enjoy working in a challenging, fast paced environment, and have a “can-do” mindset and entrepreneurial attitude
• Track record of continuous self learning and pushing the boundaries
• Ability to manage detail as well as step back and see the bigger picture
• Strong presentation skills with an ability to translate complex issues into simple
• Cultural sensitivity and matrix awareness.

Application Closing Date
6th November, 2012

Method of Application
Interested and qualified candidates should:
Click here to apply online

Note: When the page opens, at the Location dropdown, select Nigeria - SCB and click Search, then click Head, Digital Marketing