Trade Availability & Visuality Executive at SIMS Nigeria Limited

SIMS Nigeria Limited has grown from a single store to a nationwide business in the consumer electronics space with locations across Nigeria. Our journey of consistent growth and dedication has been driven by a commitment to quality in every aspect of our business. From our highly skilled and well-informed staff to the innovations and processes we bring to bear to ensure each customer receives top-tier service and dependable products.

With pride, we believe we are on a journey to building a legacy rooted in trust, innovation, and exceptional standards riding on our partnership with Samsung, Royal Electronics, Panasonic, Philips, Beko, Kenwood, Powermatic, and many others. Our values continue to guide us, allowing SIMS Nigeria Limited to thrive in a constantly evolving market while delivering lasting value to our customers, partners, and people across Nigeria. With premium products and unmatched service, we are honored to represent these trusted brands in Nigeria, bringing innovation and quality products directly to our customers with the sole aim of enriching their lives.

We are recruiting to fill the position below:

Job Title: Trade Availability & Visuality Executive

Location: Lagos
Employment Type: Full-time
Department: Sales Operations
Reports To: Head, Sales Operations

Job Purpose

• To drive market execution excellence by ensuring product availability and brand visibility across all trade channels (General Trade, Modern Trade, Key Accounts, and E-commerce). 
• The Trade Availability & Visibility Executive will collaborate closely with sales, supply chain, and marketing teams to optimize retail execution, POS deployment, and merchandising strategies that enhance brand presence, product accessibility, and sell-out performance.

Key Responsibilities
Trade Availability Management:

• Develop and implement availability strategies to ensure the right product is in the right outlet, at the right time.
• Monitor product range distribution and ensure full SKU coverage in line with channel priorities.
• Analyze Out-of-Stock (OOS) trends and collaborate with supply chain & sales to resolve availability gaps.
• Track and improve numeric and weighted distribution KPIs.

Trade Visibility & Merchandising:

• Design, deploy, and monitor visibility plans and merchandising standards per channel.
• Oversee Point-of-Sale (POS) material allocation and deployment across retail and wholesale channels.
• Ensure adherence to visibility guidelines and planogram compliance through regular trade audits.
• Work with marketing to refresh visibility materials and seasonal branding campaigns.

Channel-Specific Execution Excellence:

• Customize availability and visibility playbooks per channel (e.g., Modern Trade, General Trade, Open Markets, Key Accounts).
• Liaise with key account managers and regional sales leads to align execution with sales targets.
• Support new product launches with trade execution toolkits and visibility packs.

Performance Monitoring & Reporting:

• Develop trade execution scorecards and dashboards.
• Monitor sales performance relative to visibility investment and availability coverage.
• Lead monthly reviews with cross-functional teams to course-correct execution gaps.
• Ensure ROI evaluation of visibility materials and trade activation campaigns.

Team Management & Field Force Support:

• Train and coach merchandisers, sales reps, and distributor field teams on execution standards.
• Supervise third-party visibility agencies or execution partners.
• Conduct regular market visits to evaluate retail execution and gather field intelligence.

Key Performance Indicators (KPIs)

• SKU Availability (by channel & outlet tier)
• On-Shelf Availability (OSA) and Out-of-Stock Rate
• POSM Deployment Efficiency
• Planogram Compliance Rate
• Execution Scorecard Ratings
• ROI on Visibility Spend
• Numeric & Weighted Distribution Growth

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Sales, or related field.
• MBA from a renowned university will be an added advantage.
• Minimum of 3–5 years in Sales Operations, Trade Marketing, or Merchandising within FMCG, Consumer Electronics, or Retail.
• Experience managing cross-functional execution and trade teams.
• Proficiency in using sales tracking tools, merchandising audit systems, and Excel/Power BI.

Skills & Competencies:

• Strong trade marketing and sales execution understanding.
• Excellent analytical and problem-solving abilities.
• Leadership and team coordination capabilities.
• Strong stakeholder engagement and field force influence.
• Agility in multi-channel retail environments.
• Data-driven decision-making and attention to detail.

Application Closing Date
28th April, 2025.

How to Apply
Interested and qualified candidates should send their CV to: employment@simsng.com using the Job Title as the subject of the email.