Content Strategist at Pulse Picks

Pulse Picks is an innovative content-commerce platform that provides trusted recommendations, product reviews, and curated deals to help users make informed purchasing decisions. We combine expert insights, engaging multimedia content, and real user feedback to deliver a comprehensive guide for African consumers across diverse product categories such as beauty, lifestyle, technology, and fashion.

Our mission is to build a trusted ecosystem where users can discover the best products and services tailored to their needs, differentiating ourselves through expert insights, engaging multimedia content, and a deep understanding of African markets. By leveraging Pulse’s extensive reach, creative storytelling expertise, and a deep understanding of local markets, Pulse Picks connects brands with a highly engaged audience, creating meaningful experiences that drive value for both consumers and businesses.

We are recruiting to fill the position below:

Job Title: Content Strategist

Location: Lagos
Employment Type: Full-time

Job Description

• We are seeking a sharp and culturally aware Content Strategist to join our team. In this role, you will lead the creation of content formats that bring product recommendations to life on platforms where our audience already spends their time: YouTube, TikTok, and Instagram.
• You will be responsible for shaping how Pulse Picks shows up visually and narratively across video-first platforms. 
• This means designing engaging formats that feel native to each platform, yet distinctly Pulse Picks—content that informs, entertains, and builds trust in our product recommendations.

This role is perfect for someone who:

• Understands African audiences and how they engage with lifestyle and product content
• Can translate consumer needs into thumb-stopping content ideas
• Wants to define the blueprint for content commerce storytelling in Africa
• You’ll be part of the core team crafting how a new generation discovers what to buy—honestly, clearly, and confidently.

Duties and Responsibilities
Content Strategy & Development:

• Design platform-specific content strategies for YouTube, TikTok, Instagram, and Shorts that align with Pulse Picks’ brand voice and product focus
• Create and document content formats—such as series templates, recurring video types, and thematic weekly or monthly content—tailored to audience habits and platform behaviour.
• Develop content calendars in collaboration with the editorial, video, and social teams to ensure content is consistent, timely, and optimised for engagement
• Lead the creative development of content ideas, from concept to scripting and execution, ensuring brand and performance alignment.

Creative Ideation & Execution Support:

• Collaborate with content creators, editors, and designers to bring each idea to life visually and narratively.
• Write or co-write short scripts, storyboards, and shot lists for key video formats, ensuring clarity and entertainment value.
• Ensure content communicates product features, use-cases, or benefits while maintaining authenticity and relatability
• Provide creative direction on shoots when needed, including tone, style, and message delivery.

Content Performance & Optimisation:

• Monitor engagement metrics for each platform—watch time, completion rate, saves, shares, comments, and click-throughs
• Analyse and report on top-performing formats to guide future content planning
• Propose and implement A/B testing of hooks, thumbnails, video length, and storytelling styles to improve results
• Track competitor content and market trends, using insights to keep Pulse Picks formats fresh and relevant.

Cross-Functional Collaboration:

• Work closely with the Head of Content to align content output with broader editorial and brand goals
• Coordinate with the social media and community teams to ensure strong content distribution and amplification
• Support branded content and partnership campaigns by developing creative treatments and suggesting platform-fit concepts.
• Participate in team reviews, brainstorms, and post-mortems to share learnings and improve processes.

Requirements

• Experience: 3 - 5 years working in digital media, social storytelling, or branded content. Proven experience crafting content strategies across TikTok, Instagram, and YouTube.
• Creative & Strategic Thinking: Ability to turn product stories or campaign needs into exciting content series and formats.
• Platform Knowledge: Deep understanding of what works on each platform and how audiences consume and engage with content.
• Communication: Strong writing, conceptualising, and collaborative skills to work across video, social, and editorial teams.
• Tools: Familiarity with Google Workspace (Docs, Sheets, Slides), content planning tools, and basic analytics platforms (YouTube Studio, Meta Insights, etc.).
• Passion: Strong enthusiasm for consumer-focused content and the evolving digital media space in Africa.

Application Closing Date
23rd May, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online