Head of Sales - On Premise at CHI Limited

CHI Limited is one of the most admired companies in the Food & Beverage industry in Nigeria with over 38 years’ experience in building innovative brands. We offer products that stand out as market leaders in their respective categories.

We are recruiting to fill the position below:

Job Title: Head of Sales - On Premise

Location: Lagos
Employment Type: Full-time

Description 

• We're seeking an experienced Head of Sales - On Premise to lead our sales initiatives nationwide, drive sales growth, develop high-performing teams, and ensure optimal execution across retail environments.

Key Responsibilities

• Lead the development and execution of tactical sales initiatives across all retail environments within the On-Premise channel.
• Design and implement weekly, monthly, and quarterly sales plans, ensuring on-time, in-full (OTIF) delivery by the sales team.
• Collaborate with the RTM, capability, and field sales teams to enhance distributor operations and embed Chivita | Hollandia’s Distributor Operating Standards.
• Drive adherence to and activation of EDGE standards across all retail environments within the On-Premise channel nationwide.
• Support the execution of channel marketing and brand campaign activations, leveraging these initiatives to achieve channel objectives.
• Provide coaching and support to the field sales team, focusing on continuous capability development at both individual and team levels.
• Take full ownership of Chivita | Hollandia’s business operations, assets, and personnel within the On-Premise channel, ensuring optimal performance and compliance.

Requirements

• Bachelor's Degree in any discipline.
• A minimum of 9 years of progressive experience in sales, with a strong background in field sales management.
• Proven experience in setting sales targets, forecasting, and managing both distributors and field sales teams to consistently deliver results.
• Strong expertise in Route-to-Market (RTM) strategy, distributor operations, trade execution, and in-outlet activation.
• Demonstrated ability to lead, motivate, and develop high-performing sales teams.
• Experience in Trade/Customer Marketing or Brand Marketing will be an added advantage.

Application Closing Date
2nd May, 2025.

How to Apply
Interested and qualified candidates should send their CV to: chicareers@chilimited.com using the Job Title as the subject of the mail.

Note:  If you're a motivated and sales-focused individual looking for new opportunities, we'd love to hear from you!