Head, Marketing & Corporate Communications at Champion Breweries Plc

Champion Breweries Plc., incorporated on 31st of July, 1974 strive to maintain and sustain rigorous production standards through the deployment of cutting edge technology and the application of human capital.

Since the launch of our brands in 1976, we have been guided by the sterling values of safety , quality, discipline, people development and team spirit to deliver to our consumers premium quality brands for responsible enjoyment.

We are recruiting to fill the position below:

Job Title: Head, Marketing & Corporate Communications

Location: Uyo, Akwa Ibom
Job Type: Full Time

Job Description

• This role will develop, lead, and execute Champion Breweries' marketing and corporate communication strategies that will enhance brand equity. increase market share, and support business growth while promoting a positive corporate image.
• The role will ensure consistent brand messaging, integrated communication, and engagement with related stakeholders both internally and externally.

Key Responsibilities

• Develop comprehensive marketing strategies aligned with the companys business goals, target audience insights, cornpetitive landscape, and market trends.
• Collaborate with management to develop and refine the company's rnarketing strategies, including pricing, product positioning, market Segmentation. and sales channel optimization.
• Define and uphold brand standards. guidelines, ond positioning strategies to ensure consistent brand messaging, visual identity, and customer experience across all touchpoints.
• Drive initiatives to enhance brand equity and perception. Demonstrate expertise in detailed brand marketing processes.
• Conduct rnarket research, custorner segmentation. and cornpetitive analysis to identify opportunities, market trends, customer preferences, and potential risks.
• Utilize data-driven insights to inform marketing strategies and decision-making.
• Monitor and analyze brand performance metrics to identify areas for improvement and growth ocvortunities
• Collaborate with product teams to develop effective product marketing strategies, launch plans, and strategies for new products or services.
• Oversee the training and development of the marketing team to enhance their skills
• Acts as a consultant and leverages competitive industry 'market information and recommends improvements that drive value and commercial effectiveness.
• Oversee digital marketing efforts, including SEO, SEM, social media marketing, email marketing, content marketing. and online advertising.
• Plan. execute. and measure marketing campaigns across multiple channels, including traditional media. digital platforms, events. partnerships, and influencer collaborations.
• Develop compelling brand narratives, storytelling strategies. and communication plans to engage custcyners. build brand awareness, and foster brand loyalty.
• Create business communication and change management steps.
• Communicate with stakeholders. including management, customers, and vendors. to ensure alignment of marketing activities with business objectives.
• Work closely with other functions to align strategies and optimize business 'krforrnance.

Reporting Line:

• The Head. Marketing & Corporate Communications, will report to the MD/CEO

Qualification

• Bachelor's Degree in Marketing, Mass Communication, Business Administration. or any other related field.
• A master's degree, MBA. or professional certification in rnarketing or cornmunication is an added advantage.
• Minimum of 10 years' progressive experience in marketing and corporate communication, with at least 5 years in a senior leadership role within FMCG. beverage. or a related sector.

Required Skills & Competencies:

• Strategic thinking and business acumen
• Excellent communication and interpersonal skills
• Leadership and people development
• Brand and project management
• Analytical and research capabilities
• Proficiency in digital platforms and marketing technologies
• Creativity and innovation
• Stakeholder management and crisis communication.

Application Closing Date
12th May, 2025.

Method of Application
Interested and qualified candidates should send their CV to: recruitment.cbplc@championbreweries.com using the Job Title as the subject of the mail.