Social Media / Marketing Officer at Ignite Energy Access

Ignite Energy Access is Africa’s leading distributed renewable energy provider, delivering state-of-the-art solutions that enable reliable, affordable, and sustainable energy access to millions across the continent. We believe that basic services such as internet access, electricity, and healthcare are essential for human development and deserved by all. Ignite is bridging the infrastructure gaps, leading Africa into a more sustainable, inclusive future.

We are recruiting to fill the position below:

Job Title: Social Media / Marketing Officer

Location: Lagos

About the Job
Social Medica Engagement:

• Engage with the public through social media and ensure visitor flow to websites.
• Analyze and Report on visitor data and devise new ways to market products.
• Develop a detailed calendar of campaigns, events, newsletter and social media campaigns to support online activities and sales drives.
• Develop and oversee social media strategies
• Work in partnership with social media influencers
• Respond to online customer inquiries regarding products and services
• Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc
• Measure and report on the success of every social media campaign
• Collaborate with Sales, Call Center and Product Development teams

Effective Content Strategy:

• Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter
• Manage and oversee social media content
• Design and edit graphics and post videos, podcasts, and audio content to online sites
• Sales, leads, prospect, and revenue generation using online content
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Monitor SEO and user engagement and suggest content optimization.

Online Marketing and Brand Management:

• Participate in and utilise market research to capture industry trends, project pipeline, potential leads etc and apply intel to marketing strategies.
• Define clear online marketing plans for the roll out of new products.
• Track effectiveness of all plans by reporting on key results against pre-defined objectives (KPIs), as well as a cost-benefit analysis of net impact of activities
• Serve as brand custodian online, overseeing consistent adherence to Ignite's brand equity, character and visual identity.
• Organise customer visits to ensure customer satisfaction, collate customer testimonials for online campaigns in-line with Ignite’s policy and ensure virtual marketing activities are always customer-centric and driven by their needs and wants.
• Manage all online customer touchpoints with Ignite brand including Increasing the number of sales visits to the website and conversion.
• Manage relationships with creative agencies and content creators.

Website Management:

• Manage and maintain the organization’s website
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
• Continually work on the Search Engine Optimization of the website
• Responds to enquiries and attends to press releases

Requirements
Qualification and Experience:

• Degree in Mass Communication, Digital Marketing or any related field
• Minimum 3- 5 years of relevant work experience, in challenging/startup environments.

Skills & Abilities:

• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
• Ability to notice patterns within statistics
• Strong attention to detail and a strong analytical mind
• Understanding of SEO and web traffic metrics
• Experience in audience and buyer persona research
• Good understanding of social media KPI
• Familiarity with web design, graphics, and video editing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation, and communication skills
• Good understanding of software packages and hardware SEO, SEM and SERP etc, are added advantages.

Why Join Us?

• Impact: Build technology that drives financial inclusion across Africa.
• Innovation: Shape the future of AI-driven banking intelligence.
• Compensation: Competitive salary with generous benefits.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online