First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Responsible for driving Community Banking Unit segments performance (Schools and Religious Bodies) to ensure that products targets are met.
Research competition product offerings and make appropriate recommendations for
improvements to ensure that the CBU segments Asset product offerings maintain their competitive advantage.
Identify market opportunities and launch additional Retail Asset Products.
Generate ideas for the development of new retail asset products / improvement of existing products
Work with the BUs for liability generation for the managed segments
Contribute to strategies for the creation of Retail Asset Loans to grow the bank’s total Retail Business Portfolio
Contribute to strategies to increase CBU segments relationships in the Bank and generate Revenue.
Ensure that assigned retail asset (new & existing) meets and conforms with regulatory requirements.
Work closely with M&CC, Retail & Commercial SBU’s and other stakeholders to ensure that the managed CBU segment products are highly visible in the market.
Develop & implement strategies for the effective monitoring/tracking of managed CBU Asset Products.
Develop & implement strategies that will ensure that all Retail LAD is of good quality.
Intelligence/Information gathering on product(s) being managed.
Attend and make presentations at various SBUs monthly/quarterly performance review sessions.
Attend joint marketing calls/Market storms with relevant BUs to provide adequate product and marketing support.
Develop promotional materials for assigned products and events to support the marketing of products by the customer facing SBUs.
Develop and send out regular product tips/flyers on assigned products to improve product knowledge and aid overall product performance.
Work with RMs/BMs to ensure effective and coordinated sales of assigned CBU segment products bank wide.
Ensure that the NPLs (if any) of the assigned CBU asset products are within tolerance level (currently 5% of the total products portfolio).
Ensure the profitability of assigned CBU product segments.
Implement strategies to maintain the bank’s leadership position/market share in cheap current account deposits.
Hold customer engagement for the CBU segments when required.
Carry out periodic (monthly, quarterly & annual) product reviews to tracks assigned products performance across the SBUs in the bank and across the industry
Attend User’s Acceptance Test (UAT) sessions and ensure that test results conforms with approved products terms and conditions.
Ensure that assigned new products are launched within approved time frame
Manage assigned CBU asset & liability products life cycle, from inception to launch, to evaluation/refinement and make necessary recommendations
Conduct product/Financial planning knowledge training for the bank’s workforce/ customers.
Carry out other responsibilities as assigned by the Head of Community Banking Unit.
Prepare proposals and presentation slides for the BUs to engage CBU customer segments
Prepare and forwards prospects list as marketing Leads to BUs for their use