Territory Sales Representative (FMCG) at Frutta Juice and Services Nigeria Limited - 4 Openings

Frutta Juice and Services Nigeria Limited, established in 2003, has stayed committed to delivering a variety of the best quality fruit juices and beverages for the Nigerian and West Africa market.We at Frutta are committed to producing great fruit juices that capture the essence of pure, premium ingredients. Our love of flavor and nutrition inspires us to offer a variety of delectable flavors that satisfy a variety of palates.

We are recruiting to fill the position below:

Job Title: Territory Sales Representative (FMCG)

Locations: Lagos, Ogun, Ondo & Oyo
Employment Type: Full-time

Job Summary 

• We are seeking a demand planner. The Demand Planner is responsible for analyzing sales data, forecasting product demand, and ensuring the seamless supply of goods to meet business needs.
• This role collaborates closely with the sales team, production, and logistics to align demand forecasts with supply capacity. 
• The Demand Planner provides insights that drive sales strategies, optimize planning processes, and enhance overall business efficiency.

Responsibilities

• Achieve daily, weekly, and monthly sales targets within assigned channels and territory.
• Visit assigned outlets regularly, take orders, and ensure timely delivery of products.
• Support the recruitment and performance monitoring of distributors and retail partners.
• Ensure product visibility through strategic placement of POS materials and display standards.
• Execute trade and channel marketing initiatives in assigned territory.
• Gather and report market intelligence, including competitor activities, pricing, and trends.
• Maintain strong customer relationships and resolve customer issues promptly.
• Ensure correct stock rotation (FIFO) and adequate stock levels at retail outlets.
• Prepare and submit accurate daily sales reports and feedback on activities.
• Collaborate with Van Sales Reps (VSRs) and merchandisers to drive performance and achieve set KPIs.

Key Performance Indicatoes (KPIs)

• Achievement of monthly/quarterly sales targets
• Number of active customers/outlets in assigned territory
• Product availability and visibility in trade
• Frequency and quality of customer visits
• Timeliness and accuracy of reports
• Execution of promotional activities in trade
• Customer satisfaction and retention rate
• Growth in numeric and weighted distribution

Requirements
Education:

• Minimum of OND or HND/B.Sc. in Marketing, Business Administration, or any related discipline.

Work Experience:

• 2–3 years proven experience in field sales within the FMCG industry.
• Experience in Open Markets, HoReCa, and retail outlets within Lagos or South West Nigeria is essential.
• Previous experience in beverage or juice segment is an added advantage.

Technical Requirements:

• Strong knowledge of the local market and customer segments.
• Ability to analyze sales trends and generate actionable insights.
• Sound knowledge of sales tools, routing, and reporting.
• Basic proficiency in MS Office tools (Excel, Word).

Person Specifications:

• Strong interpersonal and communication skills.
• Target-driven and self-motivated with high energy levels.
• Strong problem-solving abilities and resilience.
• Excellent negotiation and relationship management skills.
• Ability to work independently and in a team.
• Must have a valid driver’s license and be willing to travel within the region.

Required Skills & Behavioural Compentencies:

• Selling & negotiation skills
• Customer focus
• Territory management
• Basic reporting and data interpretation
• Time management
• Product knowledge
• Team collaboration.
• Integrity and accountability.

Application Closing Date
20th May, 2025.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@fruttafoods.com using the Job Title as the subject of the email.