Head of Expansion and Business Development at PE Lifts Limited

PELifts, a premier home lift manufacturer, upholds the highest standards of quality and safety. Proudly made in Accra, Ghana, PELifts boasts a global presence in 14 countries. With 44 operational experience centers worldwide and more in development, the company is renowned for its outstanding service and commitment to excellence. PELifts operates two state-of-the-art manufacturing facilities and two specialized Engineering and Design Centers in Accra, Ghana.

We are recruiting to fill the position below:

Job Title: Head of Expansion and Business Development

Location: Lagos
Employment Type: Full-time

Job Summary

• The Head of Expansion and Business Development is responsible for leading the company’s efforts to expand its market presence, increase revenue, and explore new business opportunities, both within and outside the existing geographical regions (Nigeria, Ghana, Togo,Benin and potentially other West African and East African countries).
• The role requires a strategic thinker with deep knowledge of market dynamics, the elevator industry, and expansion strategies.
• The individual will be tasked with identifying key areas for growth, developing new partnerships, and driving the execution of business strategies to ensure the company’s competitive edge in the market.

Key Responsibilities
Business Development Strategy:

• Develop and implement strategies for business expansion, identifying new market opportunities and business verticals in both existing and new regions.
• Create and execute short-term and long-term business development plans to align with the company’s growth goals and market needs.
• Build a robust business pipeline, including both B2B and B2C opportunities, to meet revenue targets and growth objectives.
• Establish partnerships and collaborations with key stakeholders in the industry, including developers, contractors, architects, and government bodies.

Market Research & Analysis:

• Lead market research initiatives to analyze current market trends, customer needs, and competitive landscape.
• Provide insights and data to the senior management team regarding new market opportunities, including geographic areas and industry verticals.
• Assess customer needs and competitor activities, identifying areas for business differentiation and innovation.
• Monitor industry trends, regulatory changes, and new technologies to ensure the company remains at the forefront of the market.

Expansion and Geographical Growth:

• Lead the company’s expansion strategy into new regions and countries, particularly within West Africa.
• Establish processes for scaling operations to new territories while ensuring operational efficiency, brand consistency, and customer satisfaction.
• Oversee the coordination of logistics, sales, and operational setup in new locations, including Nigeria, Ghana, and future expansion regions.
• Ensure that new markets are aligned with the company’s mission, vision, and operational capabilities.

Business Relationships and Networking:

• Build and maintain strong relationships with key stakeholders, clients, government officials, contractors, and other business partners.
• Represent the company in industry forums, networking events, and business development meetings to drive brand recognition and secure new business deals.
• Negotiate and close high-value deals, including contracts for elevator sales, installation, and maintenance.

Performance Tracking and Reporting:

• Set measurable KPIs for the business development team and regularly track performance against targets.
• Report on business development activities, including pipeline development, market penetration, and deal closures, to the CEO and executive management team.
• Analyze the effectiveness of expansion strategies and make recommendations for adjustments or enhancements.

Financial Management:

• Work closely with the finance team to assess the financial viability of expansion initiatives, including market entry costs, return on investment, and profitability.
• Monitor and control budgets for expansion projects, ensuring that costs are kept within approved limits.

Cross-Functional Collaboration:

• Collaborate with marketing, sales, operations, and technical teams to ensure seamless execution of business expansion projects.
• Provide leadership to cross-functional teams by aligning the company’s growth goals with the capabilities and strengths of other departments.
• Ensure that customer feedback and market intelligence are used to improve service offerings and product development.

Team Leadership:

• Lead and mentor a high-performing business development team, providing guidance, coaching, and performance evaluations.
• Encourage innovation, collaboration, and the professional development of team members.

Key Performance Indicators (KPIs)
Market Expansion:

• Successfully launch business operations in at least two new countries/regions within a 12-month period.
• Achieve market penetration targets for new regions, reaching a 15-20% market share within the first year of expansion.

Revenue Growth:

• Achieve year-over-year growth in revenue from new markets by at least 25%.
• Secure new business deals worth $X (target based on organizational goals) annually, with a focus on large-scale installations and long-term maintenance contracts.

Client Acquisition & Retention:

• Acquire a specified number of high-value clients in new markets within the first year of operation.
• Maintain a customer retention rate of at least 80% in new markets through exceptional service delivery and client relationship management.

Business Development Activities:

• Maintain a sales pipeline of qualified leads, ensuring a 30% conversion rate from proposal to closed business.
• Expand the business partnership network by 40%, including key partnerships with contractors, developers, and government bodies.

Operational Efficiency:

• Oversee the successful setup of new regional operations with operational costs within budget and timelines.
• Ensure that expansion projects achieve 95% on-time execution with minimal operational disruptions.

Financial Health of Expansion:

• Achieve ROI targets for each expansion market within the first 18 months of entry.
• Ensure that the operating margins for new market regions meet the company’s profitability targets.

Key Qualifications
Education:

• Master’s Degree in Business Administration, Marketing, International Business, or a related field (MSC preferred).

Experience:

• 7–10 years of experience in business development, expansion, or a senior management role, preferably in the elevator, construction, or related industries.
• Proven track record of managing business expansion projects across multiple countries or regions.
• Experience in sales and marketing, with a focus on both B2B and B2C sectors.

Skills & Competencies:

• Excellent leadership and team management abilities.
• Strong strategic and analytical thinking.
• Proficiency in market research, sales forecasting, and competitive analysis.
• Experience in negotiating and closing large-scale deals.
• Strong communication, negotiation, and relationship-building skills.
• Knowledge of international business expansion, compliance, and regulatory environments.

Preferred Qualifications:

• Previous experience in the elevator industry or construction-related fields.
• Familiarity with international trade, supply chain management, and logistics.
• Multilingual proficiency (e.g., English and French) is a plus.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CVs and Resumes to: headhr@pelifts.com using the Job Title as the subject of the mail.