First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Responsible for driving performance across Community Banking Unit segments (Schools, Local Government Councils, Religious Bodies, Embassies, NGOs) to ensure that products targets are met.
Maintain the bank’s leadership position/market share by ensuring that FirstBank attains and retains leadership in the Community Banking segments space.
Research competitor product offerings and make appropriate recommendations for improvement to ensure that the CBU product offerings maintain their competitive advantage.
Identify market opportunities and launch additional Retail Asset Products.
Generate ideas for the development of new retail asset products / improvement of existing products
Work with the BUs for liability generation for the managed segments
Contribute to strategies for the creation of Retail Asset Loans to grow the bank’s total Retail Business Portfolio
Contribute to strategies to increase CBU segments relationships in the Bank and generate Revenue.
Ensure that assigned retail asset (new & existing) meets and conforms with regulatory requirements.
Work closely with M&CC, Retail & Commercial SBU’s and other stakeholders to ensure that the managed CBU segment products are highly visible in the market.
Develop & implement strategies for the effective monitoring/tracking of managed CBU Asset Products.
Develop & implement strategies that will ensure that all Retail LAD is of good quality
Intelligence/Information gathering on product(s) being managed.
Conduct trainings by making presentations at various SBUs monthly/quarterly performance review sessions and organized training sessions.
Attend joint marketing calls/Marketing storms with relevant BUs to provide adequate product and marketing support.
Develop promotional materials for assigned products and events to support the marketing of products by the customer facing SBUs.
Develop and send out regular product tips/flyers on assigned products to improve product knowledge and aid overall product performance.
Work with RMs/BMs to ensure effective and coordinated sales of assigned CBU segment products bank wide.
Ensure that the NPLs (if any) of the assigned CBU asset products are within tolerance level (currently 5% of the total products portfolio).
Grow the profitability of assigned CBU product segments.
Implement strategies to maintain the bank’s leadership position/market share in cheap current account deposits.
Hold customer engagement for the CBU segments when required.
Prioritize customer acquisition by sweating the CBU segments.
Carry out periodic (monthly, quarterly & annual) product reviews to tracks assigned products performance across the SBUs in the bank and across the industry
Attend User’s Acceptance Test (UAT) sessions and ensure that test results conform with approved products terms and conditions.
Ensure that assigned new products are launched within approved time frame
Manage assigned CBU asset & liability products life cycle, from inception to launch, to evaluation/refinement and make necessary recommendations
Conduct product/Financial planning knowledge training for the bank’s workforce/ customers.
Carry out other responsibilities as assigned by the Head of Community Banking Unit.
As part of the Bank’s Information Security requirements, maintain the security of all Information entrusted to the staff and comply with the principles and policies in the Information Security Handbook.
Prepare proposals and presentation slides for the BUs to engage CBU customer segments
Prepare and forwards prospects list as marketing Leads to BUs for their use
Prepare and review product papers.
Job Requirements
Educational Qualification:
Candidates should possess a First Degree;
Higher degrees / MBA / professional certifications compulsory