Social Media / Marketing Officer at Oolu Energy Nigeria Limited

Oolu is one of the fastest growing off-grid solar companies in West Africa. Our vision is to be a leading energy and financial services provider to millions of customers in the developing world. Our model, developed with local communities, allows us to offer high-quality solar products on an affordable financing plan. We are proud of our after-sales commitment, with replacement parts under warranty and customer service representatives who speak the local languages of our customers.

Ignite is one of the off-grid solar energy companies in West Africa. Our mission is to provide sustainable energy solutions and innovative services that improve the lives of 150 million people living without electricity in West Africa. We are passionate about innovation, sustainability, and creating a brighter future for generations to come.

We are recruiting to fill the position below:

Job Title: Social Media / Marketing Officer

Location: Surulere, Lagos
Availability: ASAP

Job Overview

• As part of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your skills and expertise will be valued and appreciated.
• The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products.
• The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand.
• The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content.
• The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

Job Duties & Responsibilities
Social Media Engagement:

• Engage with the public through social media and ensure visitor flow to websites.
• Analyze and Report on visitor data and devise new ways to market products.
• Develop a detailed calendar of campaigns, events, newsletter and social media campaigns to support online activities and sales drives.
• Develop and oversee social media strategies
• Work in partnership with social media influencers
• Respond to online customer inquiries regarding products and services
• Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc
• Measure and report on the success of every social media campaign
• Collaborate with Sales, Call Center and Product Development teams

Effective Content Strategy:

• Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter
• Manage and oversee social media content
• Design and edit graphics and post videos, podcasts, and audio content to online sites
• Sales, leads, prospect, and revenue generation using online content
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Monitor SEO and user engagement and suggest content optimization

Online Marketing and Brand Management:

• Participate in and utilize market research to capture industry trends, project pipeline, potential leads etc. and apply intel to marketing strategies.
• Define clear online marketing plans for the roll out of new products.
• Track effectiveness of all plans by reporting on key results against pre-defined objectives (KPIs), as well as a cost-benefit analysis of net impact of activities
• Serve as brand custodian online, overseeing consistent adherence to Ignite's brand equity, character and visual identity.
• Organize customer visits to ensure customer satisfaction, collate customer testimonials for online campaigns in-line with Ignite’s policy and ensure virtual marketing activities are always customer-centric and driven by their needs and wants.
• Manage all online customer touchpoints with Ignite brand including Increasing the number of sales visits to the website and conversion.
• Manage relationships with creative agencies and content creators.

Website Management:

• Manage and maintain the organization’s website
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
• Continually work on the Search Engine Optimization of the website
• Responds to enquiries and attends to press releases

Qualifications & Experience

• Degree in Mass Communication, Digital Marketing or any related field
• Minimum 3- 5 years of relevant work experience, in challenging/startup environments.

Skills & Abilities:

• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
• Ability to notice patterns within statistics
• Strong attention to detail and a strong analytical mind
• Understanding of SEO and web traffic metrics
• Experience in audience and buyer persona research
• Good understanding of social media KPI
• Familiarity with web design, graphics, and video editing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation, and communication skills
• Good understanding of software packages and hardware SEO, SEM and SERP etc, are added advantages.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates:
Click here to apply online

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