Marketing Specialist at Sa'ianwara 'I'jumai Consultaire Limited (SCL)

Sa'ianwara 'I'jumai Consultaire Limited (SCL) - Experience has taught us that the best way to acquire knowledge is “learning by doing”. So, our Farm-Farmer School, located in the heart of the over 100-hectare farm affords us the environment to keep trainees in situ while they learn and practice the principles of regenerative agriculture for effective extension service delivery and hand-holding of our regenerative-agriculture-adopting communities. Our Farm-Farmer School is equipped with boarding facilities, a central refectory, demo plots and recreation facilities all sustainably solar powered. We offer trainings for farmers, institutions, policy makers, trainers and extension agents. Our vision is to realize the lost glory of Agriculture and its imperative importance in the sustenance of the Nigerian People.

We are recruiting to fill the position below:

Job Title: Marketing Specialist

Locations: Kwali - Abuja (FCT)
Employment Type: Full-time
Department: Marketing & Sales
Reports To: Head of Business Development, Managing Director

Job Summary

• The Marketing Specialist at Sa'i'anwara'I'jumai Consultaire Limited (SCL) is responsible for developing and executing strategic marketing initiatives to promote SCL’s agro-allied products, training programs, and services.
• The role requires a results-driven individual with strong leadership, analytical, and creative skills to enhance brand visibility, drive sales, and foster business growth.

Key Responsibilities
Marketing Strategy & Execution:

• Develop and implement comprehensive marketing plans aligned with SCL’s business objectives.
• Identify target markets and create tailored marketing campaigns to reach potential customers, farmers, and stakeholders.
• Lead the development of branding strategies to enhance the visibility and reputation of SCL.
• Oversee the execution of digital and traditional marketing strategies, including social media, content marketing, print media, and events.
• Develop a structured local organic market to ensure sustainable market access for agro-allied products.
• Establish and expand international organic market routes for global brand recognition and increased export opportunities.
• Drive brand development that represents our composite market for our family agropreneurs, ensuring alignment with SCL’s mission and values.

Sales & Business Development Support:

• Collaborate with the sales team to develop lead generation strategies and conversion tactics.
• Identify new business opportunities, partnerships, and market expansion initiatives.
• Monitor sales trends and customer feedback to optimize marketing strategies.
• Support the development of sales materials, presentations, and proposals.

Leadership & Management:

• Lead and motivate the marketing team, ensuring clear objectives and performance metrics are set and achieved.
• Conduct training and mentorship programs to enhance the skills of team members.
• Foster a culture of innovation, collaboration, and continuous improvement within the team.

Market Research & Analysis:

• Conduct thorough market research to identify trends, competitor activities, and customer needs.
• Utilize data analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Provide regular reports and insights to senior management on marketing performance and market opportunities.

Brand Management & Communication:

• Represent SCL at industry events, trade fairs, and conferences to promote brand awareness.
• Ensure consistency in brand messaging and visual identity across all marketing channels.
• Develop and manage relationships with media partners, influencers, and key industry stakeholders.

Qualifications & Requirements

• Strong communication, negotiation, and interpersonal skills.
• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field. A master’s degree is an advantage.
• Minimum of 5-8 years of experience in marketing, preferably within the agro-allied, FMCG, or related sectors.
• Proven experience in leading marketing teams and managing multi-channel campaigns.
• Strong knowledge of digital marketing, content creation, and brand positioning strategies.
• Excellent analytical, problem-solving, and decision-making skills.
• Proficiency in marketing software, CRM tools, and Microsoft Office Suite.

Key Competencies:

• Customer - Centric Mindset – Strong understanding of customer behavior and market dynamics.
• Strategic Thinking – Ability to develop and execute long-term marketing plans.
• Leadership & Teamwork – Strong ability to lead a team and foster collaboration.
• Creativity & Innovation – Ability to create engaging and impactful marketing campaigns.
• Data-Driven Approach – Skilled in using analytics to make informed marketing decisions.

Why Join Us?

• At SCL, we are committed to transforming agriculture through innovation, sustainability, and community impact. As the Marketing Specialist, you will play a crucial role in shaping the brand, driving market expansion, and contributing to our mission of empowering farmers and enriching lives.

Application Closing Date
29th April, 2025.

Method of Application
Interested and qualified candidates should:
Click here to apply online
And
Send their CVs and a cover letter to: recruitment@sclng.com using “Application for Marketing Specialist Position” as the subject of the mail.