Senior Manager, Africa Social Media at Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. Global Citizens have taken over 42.9 million actions since 2009. Since the movement began, $49 billion in commitments announced on Global Citizen platforms has been deployed, impacting 1.3 billion lives.

We are recruiting to fill the position below:

Job Title: Senior Manager, Africa Social Media

Location: Lagos (Hybrid)
Job Schedule: Full time
Department: Editorial

Role Overview

• Global Citizen is seeking a Senior Manager of Social Media to drive content creation and reporting for Global Citizen's social media channels across multiple platforms, with a particular focus on our Africa-focused channels. 
• This role reports to the Director, Social Content, and works closely with our Senior Director, Social and Senior Manager, Social Media. 
• This person will have a mandate to help bring content to life on the platforms where our Africa-based audience is: Facebook, Twitter, Instagram, and more.
• They will be laser-focused on developing engaging social media content to reach our audience across our active platforms, with an emphasis on growing our audience on the African continent through always-on content, campaign promotion, and more. 
• This person will: help elevate Global Citizen and its associated sub-brands across social media, with a particular focus on Move Afrika; drive social strategy for the African continent and lead on-the-ground social media efforts for tentpole events there; support the value of social to the entire organization; and look at every campaign and event in the organization as an opportunity to flex their creative muscles and create best-in-class social content.

Key Responsibilities
Content Strategy + Planning Weighed 35%:

• Serve as Social Media Lead for Africa social channels, including Facebook, Twitter, and Instagram, driving our strategy, presence, and content for these audiences
• Develop content strategies for ongoing social content, campaign content, and more across all active African social media channels, laddering up to our overarching social strategy
• Support Social Director and Senior Social Director in achieving KPIs assigned to social (engagements, acquisition, and more)
• Explore new platforms to further Global Citizen’s social growth, including providing recommendations around where we should experiment, supporting Social Content Director on new channel launches, and more

Content Creation + Programming Weighed 35%:

• Develop best-in-class social content for Africa and Global social channels, demonstrating strong skill in social design and copywriting
• Design engaging social-first assets, marrying brand identity with top-performing post formats to create visuals for all social channels
• Draft copy for various social platforms, including Instagram, Facebook, Twitter, TikTok, Threads, and LinkedIn 
• Execute programming of Africa social media channels as needed

Event Support Weighed 20%:

• Serve as the on-the-ground point person for all applicable events, leading on social media onsite and liaising with Global team (particularly Senior Director of Social) as needed 
• Provide live-event coverage on social media as part of a larger social team around major events in the organization

Content Auditing + Results Reporting Weighed 10%:

• Create data/metrics reports to evaluate the success of campaigns, events, and more
• Provide quantitative and qualitative analyses of social content performance for recap decks, board reports, and presentations 
• Conduct regular audits of social content and results pulls to inform future content strategy, liaising with Social Director to feed into larger content strategy accordingly

Requirements For Success
Educational Qualification & Experience:

• 5-6 years professional experience as a social media editor and/or content creator
• Proven experience developing dynamic, engaging content for a variety of social platforms
• Deep understanding of social media landscape, trending content, and key functionalities across major platforms (Instagram, TikTok, Facebook, X)

Attributes:

• Excellent organizational skills, attention to detail, and the ability to manage various competing priorities
• Creative, proactive, and able to spot problems and solve them
• A team player with a positive, can-do attitude and sense of humor

Preferred Qualifications:

• Understanding of data tools such as Google Analytics, Sprout, Later, and more
• Ability to analyze data and work in data tools to create custom reports
• Ability to work in Canva / Photoshop / Illustrator / InDesign to create social media content
• Ability to present confidently to a variety of audiences and stakeholders

More Details:

• Must be authorized for employment in Nigeria
• Travel may be required for this position, and valid travel documentation must be maintained at all times.
• Global Citizen operates on a hybrid work model - 3 days (Tuesday, Wednesday, and Thursday) in our Lagos office and 2 days (Monday & Friday) telecommuting.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online