Marketing Associate at Klasha

Klasha makes it easy for African consumers to shop online. We build technology that allows African consumers to easily access the goods they want on the continent. We enable payments online in local African currencies and can handle the last-mile logistics for our retail partners too. Statistically, Africa is the future, so we believe consumers on the continent should have the same frictionless access to the global e-commerce economy as consumers in the West.

Klasha was founded in Lagos, Nigeria in 2018 and is backed by Techstars, Ginco Investments and a group of notable angel investors. Klasha is run by 20-somethings from five nationalities that speak six different languages between them. Klasha has offices in Johannesburg, South Africa and Lagos, Nigeria.

We are recruiting to fill the position below:

Job Title: Marketing Associate

Location: Lagos
Job Type: Full-time

Role Summary

• The Marketing Associate will play a pivotal role in supporting the execution of marketing strategies, campaigns, and initiatives aimed at enhancing brand visibility, generating leads, and driving customer engagement.
• This role requires a proactive individual who is skilled in content creation, market research, digital marketing, and data analysis.

Job Responsibilities 

• Develop engaging marketing content including social media posts, newsletters, blogs, website content, and promotional materials.
• Assist in designing marketing collateral and visuals in collaboration with the design team.
• Manage social media platforms by creating, scheduling, and publishing content to drive audience engagement.
• Monitor and analyze social media metrics to optimize campaigns and improve performance.
• Assist in executing email marketing campaigns and building email lists.
• Conduct market research to identify industry trends, target audience preferences, and competitor strategies.
• Analyze marketing data to provide insights and recommendations for campaign improvements.
• Assist in planning, coordinating, and executing marketing campaigns across multiple channels.
• Track campaign performance and prepare reports to evaluate effectiveness and identify areas for improvement.
• Ensure consistent brand messagingacross all marketing materials and platforms.
• Assist in enhancing brand presence through various marketing initiatives.
• Work closely with the marketing team, sales department, and external agencies to ensure alignment of marketing objectives.

Person Specification

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 1-3 years of experience in marketing, advertising, or related roles.
• Understanding of digital marketing, content creation, social media platforms, and analytics tools.
• Excellent communication and writing skills.
• Proficiency in social media management tools and basic graphic design tools (e.g., Canva).
• Analytical skills and attention to detail.
• Ability to multitask, prioritize tasks, and work in a fast-paced environment.
• Familiarity with SEO, Google Analytics, and email marketing tools is a plus.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV and a cover letter to: talent@klasha.com using the Job Title as the subject of the mail.