Social Media Manager at Pulse Picks

Pulse Picks is an innovative content-commerce platform that provides trusted recommendations, product reviews, and curated deals to help users make informed purchasing decisions. We combine expert insights, engaging multimedia content, and real user feedback to deliver a comprehensive guide for African consumers across diverse product categories such as beauty, lifestyle, technology, and fashion.

Our mission is to build a trusted ecosystem where users can discover the best products and services tailored to their needs, differentiating ourselves through expert insights, engaging multimedia content, and a deep understanding of African markets. By leveraging Pulse’s extensive reach, creative storytelling expertise, and a deep understanding of local markets, Pulse Picks connects brands with a highly engaged audience, creating meaningful experiences that drive value for both consumers and businesses.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Maryland, Lagos
Employment Type: Full-time

Job Summary

• As the Social Media Manager, you will oversee the strategic management, growth, and engagement of our brand’s social media channels, including Instagram, Facebook​, TikTok, YouTube, Whatsapp and Twitter. 
• You will be responsible for creating and executing social media strategies, creating content calendars, monitoring analytics, managing content schedules, and fostering community engagement across these platforms. 
• This role requires a creative, organized, and data-driven individual, who can effectively manage our social media presence, ensuring that content is consistently posted and aligned with our brand's voice.

Key Responsibilities
Strategic Management Development:

• Develop and implement comprehensive social media strategies for each platform to align with the overall marketing goals, working collaboratively with the Creative Strategist to ensure a cohesive approach.
• Stay updated with the latest social media trends, algorithms, and best practices to optimize content and strategy.

Platform-Specific Strategy Development:

• Tailor social media strategies for each platform (Instagram, Facebook, Twitter, TikTok, YouTube, Whatsapp) based on their unique algorithms, user behaviors, and content formats.
• Identify growth opportunities on emerging platforms and explore new features or trends on existing platforms to stay ahead of the competition.

Content Management:

• Collaborate with the Content creators, Design Lead and Creative strategist to plan and schedule high-quality, engaging, and brand-aligned content.
• Oversee the content calendar for all social media platforms, ensuring consistent posting and alignment with the brand’s TOV.
• Plan and execute social media campaigns, including promotions, giveaways, content partnerships, and paid advertising.

Community Management:

• Engage with followers by responding to comments, messages, and mentions in a timely and brand-consistent manner.
• Foster a positive online community by managing interactions, addressing issues, and nurturing brand advocates.

Performance Analysis & Reporting:

• Monitor, analyze, and report on key metrics, such as engagement rates, follower growth, reach, impressions, and conversions.
• Use data-driven insights to optimize strategies and campaigns, identifying what works and what doesn’t.

Cross-Functional Collaboration:

• Coordinate with the marketing, sales, product, and project teams to ensure social media efforts are aligned with brand objectives.

Crisis Management & Reputation Building:

• Develop and implement strategies for managing potential social media crises, ensuring swift and appropriate responses to protect the brand’s reputation.
• Build and maintain a positive brand image through proactive engagement, storytelling, and value-driven content.

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• Experience: 3-5 years of experience in social media management, preferably across multiple platforms
• Strong understanding of each social media platform’s unique algorithms, audiences, and content requirements.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools (e.g., Hoot suite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Creative thinking with the ability to adapt to fast-changing trends.
• Strong organizational and project management skills.
• Analytical Mindset: Ability to interpret data and translate it into actionable strategies.
• Adaptability: Flexibility to adapt strategies in response to changing trends and platform updates.
• Passion: Enthusiasm for social media, digital trends, and content creation.

Application Closing Date
6th May, 2025.

How to Apply
Interested and qualified candidate should:
Click here to apply online