Digital Marketing Executive (Pharmacist) at Pharma Ethics Limited

Pharma Ethics Limited is a transnational Pharmaceutical company based in Nigeria with its future plans to spread its activities in entire West Africa and India. We are one of the fastest-growing Pharmaceutical Companies focusing in the area of ethical medicines and poised to provide high-quality medicines at affordable prices.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive (Pharmacist)

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a Digital Marketing Executive with a background in pharmacy to lead and execute digital marketing strategies tailored to the pharmaceutical industry.
• The ideal candidate will blend their pharmaceutical expertise with marketing skills to drive brand awareness, engage healthcare professionals, and promote ethical pharmaceutical products online.

Key Responsibilities
Digital Marketing Strategy & Execution:

• Develop and implement data-driven digital marketing campaigns for pharmaceutical products and healthcare initiatives.
• Manage and optimize SEO, SEM, PPC, and social media advertising to increase brand visibility.
• Craft engaging content marketing strategies aligned with medical and regulatory standards.
• Leverage email marketing to nurture leads and engage healthcare professionals.

Content Creation & Brand Messaging:

• Create and manage scientifically accurate digital content, including blogs, articles, white papers, and social media posts.
• Ensure marketing materials comply with pharmaceutical regulations and ethical guidelines.
• Develop educational materials and campaigns tailored to doctors, pharmacists, and healthcare professionals.

Social Media & Community Engagement:

• Manage and grow social media presence on LinkedIn, Twitter, and other relevant platforms.
• Engage with the medical community through interactive campaigns and thought leadership.
• Monitor trends in digital marketing and healthcare to refine strategies.

Analytics & Performance Tracking:

• Track and analyze digital marketing performance using Google Analytics, CRM tools, and social media insights.
• Optimize campaigns based on data insights to improve engagement and conversions.
• Prepare reports on KPIs, ROI, and audience insights to guide decision-making.

Qualifications & Skills
Educational Background:

• B.Pharm, PharmD, or related Degree (MBA in Marketing is a plus).
• Certification in Digital Marketing (Google, HubSpot, etc.) is an advantage.
• Pharmacist Preferred

Experience:

• 2+ years of experience in digital marketing, preferably in pharmaceuticals or healthcare.
• Proven track record of successful online campaigns in the healthcare sector.

Technical & Marketing Skills:

• Strong knowledge of SEO, Google Ads, Meta Ads, and marketing automation tools.
• Proficiency in Canva, Adobe Suite, or other content creation tools.
• Hands-on experience with CRM systems and email marketing platforms.
• Knowledge of compliance and regulatory considerations in pharmaceutical advertising.

Soft Skills:

• Excellent communication & storytelling skills.
• Strong analytical and problem-solving mindset.
• Ability to work independently and collaborate across teams.
• Passion for healthcare innovation & ethical marketing.

Application Closing Date
24th April, 2025.

How to Apply
Interested and qualified candidates should send their CV to: hr@pharmaethics.com using "Application – Digital Marketing Executive (Pharmacist)" as the subject of the mail.