Digital Strategist at The Hook Creative Agency

At The Hook, we are neither an ATL, BTL nor digital creative agency; we are whatever the solution to a brand's challenge needs us to be. Hence our moniker, Creators of Impact. We’re not just an agency; we’re a mission-driven creative solutions agency that believes storytelling is a powerful force for socioeconomic change. Our core values of play and impact guide everything we do, inspiring us to create meaningful work while ensuring our team has fun along the way.

We are recruiting to fill the position below:

Job Title: Digital Strategist 

Location: Lagos
Employment Type: Full-time

Job Description

• In this role, you'll be the architect of our digital marketing efforts, developing and executing data-driven strategies across various digital platforms. 
• You'll be a master of weaving together SEO, PPC, Content Marketing, and Email Marketing to achieve our clients' digital goals.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with client objectives.
• Manage digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.
• Conduct in-depth market research and competitor analysis to identify digital marketing opportunities.
• Manage SEO campaigns to improve organic search ranking and website traffic.
• Oversee PPC campaigns across various platforms (Google Ads, social media ads) to generate qualified leads.
• Craft and execute content marketing strategies to attract, engage, and convert website visitors.
• Develop and manage email marketing campaigns to nurture leads and drive customer engagement.
• Identify key performance indicators (KPIs) to track and measure campaign success.
• Analyze website traffic and marketing campaign performance using data analytics tools.
• Present strategies, plans, and performance reports to clients, effectively communicating complex digital concepts.
• Stay up-to-date on the latest digital marketing trends and technologies.

Qualifications

• Minimum of 3 years of work experience as a digital marketing strategist.
• Strong analytical skills and the ability to translate data insights into actionable marketing strategies.
• Excellent communication and presentation skills to present recommendations to clients.
• A deep understanding of digital marketing best practices and the latest trends.
• Proficiency in digital analytics tools (e.g., Google Analytics) and marketing platforms (e.g., Google Marketing Platform, Meta Ads Manager, etc.).

Application Closing Date
6th April, 2025.

How to Apply
Interested and qualified candidates should send their CV to: hookrs@thehook.ng using the Job Title as the subject of the mail.