Business Development Coordinator at Change Health Systems

Change Health Systems provides mental health care services that leverage contemporary technology. We offer disruptive innovations in healthcare management, such as My Space, My Time (MSMT), a groundbreaking technology that makes mental wellness and healthcare more accessible, integrated, and client centric.

We are recruiting self-motivated and driven candidate to fill the position below:

Job Title: Business Development Coordinator

Location: Lagos
Employment Type: Full-Time Contract
Reports to: CEO / Director of Operations

Job Summary

• The Business Development Coordinator for My Space, My Time (MSMT) will be critical in expanding market awareness, forging partnerships, and driving user adoption.
• This role requires an entrepreneurial mindset, adaptability, and strong problem-solving skills to navigate the challenges of a startup.
• The ideal candidate should be highly motivated, able to work with minimal supervision, and possess excellent communication, marketing, and social media management skills.

Key Responsibilities
Business Development & Partnerships:

• Identify and engage potential partners, mental health professionals, and corporate clients.
• Develop and execute outreach strategies to increase provider sign-ups and user engagement.
• Build relationships with community organizations, universities, and businesses to enhance MSMT’s market presence.
• Conduct market research to understand customer needs, industry trends, and competitive landscape.
• Develop strategies to position MSMT as a trusted platform for mental health services.

Marketing & Brand Awareness:

• Develop and implement marketing strategies to increase MSMT’s visibility.
• Create compelling content for social media, email campaigns, and digital platforms.
• Manage and optimize social media accounts (Instagram, Facebook, LinkedIn, Twitter, etc.).
• Coordinate influencer and brand ambassador partnerships for MSMT promotions.
• Oversee digital advertising and ensure ROI on marketing efforts.

Operations & Growth Strategy:

• Develop and execute lead generation and conversion strategies.
• Monitor and analyze performance metrics to assess growth initiatives.
• Identify new business opportunities and innovative approaches to market MSMT.
• Work closely with the CEO and tech team to improve platform functionality and user experience.

Writing & Communication:

• Develop proposals, presentations, and reports for stakeholders.
• Draft content for MSMT blogs, newsletters, and promotional materials.
• Communicate effectively with potential partners and users to drive engagement.

Administrative & Reporting Duties:

• Maintain accurate records of business development activities.
• Track and analyze key performance metrics to measure success.
• Prepare weekly and monthly reports on marketing and business growth activities.

Key Performance Indicators (KPIs)
Business Growth & Revenue Generation:

• Number of new providers onboarded onto MSMT per quarter.
• Increase in user engagement and sign-ups (individuals seeking mental health services).
• Percentage increase in strategic partnerships (universities, organizations, NGOs).
• Conversion rate from leads to paying clients.

Marketing & Digital Presence:

• Social media growth metrics (followers, engagement, shares, and mentions).
• Effectiveness of marketing campaigns (click-through rates, conversion rates).
• Monthly web traffic increase and lead generation through digital campaigns.

Operational Efficiency & Strategy Execution:

• Time taken to develop and implement new business strategies.
• Ability to identify and solve business challenges efficiently.
• Turnaround time for reports, proposals, and marketing content creation.

Innovation & Market Penetration:

• Implementation of innovative ideas that drive user acquisition.
• Number of new market segments penetrated within a given timeframe.

Communication & Stakeholder Engagement:

• Quality and effectiveness of proposals and reports submitted.
• Positive feedback from partners and stakeholders.
• Timeliness and clarity in communication with team members and external stakeholders.

Preferred Characteristics:

• An entrepreneurial mindset with a passion for innovation.
• Ability to grasp new ideas quickly and implement them effectively.
• Strong networking skills and ability to build meaningful partnerships.
• Open to feedback and continuous learning.

Required Skills & Qualifications

• Bachelor’s Degree in Business, Marketing, Communications, or related field.
• 2+ years of experience in business development, marketing, or a startup environment.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Experience in social media management and digital marketing.
• Self-starter with the ability to work with minimal supervision.
• Ability to adapt quickly and embrace new ideas.
• Experience working in mental health, healthcare, or tech startups is a plus.

Application Closing Date
10th April 2025.

How to Apply
Interested and qualified candidates:
Click here to apply online

Note: The candidates are encouraged to click on the link above, complete the form, and submit their CV/resume and cover letter.