Marketing Associate at Farmz2U

Farmz2U is an infrastructure startup that helps smallholder farmers operate at commercial scale. We support smallholder farmers with 'access to information' and 'access to resources' to scale local farm production.

We are recruiting to fill the position below:

Job Title: Marketing Associate - Lead Generation & Client Engagement (B2B Supply Chain)

Location: Lekki, Lagos
Job type: Full Time

Description

• Farmz2u is revolutionizing supply chain management with our innovative B2B platform. We empower businesses by optimizing procurement, enhancing supplier relationships, and streamlining operations. 
• To expand our reach, we’re seeking a Marketing Associate who specializes in lead generation, client engagement, and brand visibility.

About the Role

• We’re looking for a results-driven Marketing Associate to craft compelling campaigns, develop targeted content, and execute data-driven marketing strategies. 
• This role will involve both strategic marketing initiatives and on-ground sales efforts to directly engage potential clients. 
• You will play a key role in positioning Farmz2u as the preferred supply chain solution for businesses.

Key Responsibilities
Lead Generation & Digital Campaigns:

• Develop and execute lead-generation strategies using tools integrated with Microsoft 365 (e.g., Dynamics 365 Marketing, Power BI).
• Implement and manage email marketing campaigns and outreach efforts via Microsoft Dynamics 365 or similar CRM tools.
• Run targeted advertising campaigns on platforms like LinkedIn Ads and Google Ads to attract high-quality leads.
• Track and analyze marketing performance using analytics tools like Microsoft Power BI and provide optimization insights.

Client Engagement & Sales Enablement:

• Collaborate with the sales team to align marketing campaigns and ensure smooth lead handoff.
• Engage with potential and existing clients to understand their challenges and present tailored solutions.
• Conduct on-site presentations and product demonstrations to showcase platform capabilities.
• Build and nurture long-term relationships with key decision-makers in client organizations.

Content & Brand Development:

• Create engaging content (white papers, case studies, blogs, social media posts) to educate and attract potential clients.
• Manage and optimize the company’s website for traffic and conversions.
• Develop branding materials to ensure a consistent and professional brand identity across all channels.
• Manage the company’s presence across digital and offline channels to drive engagement and awareness.

Working Relationships

• Sales Team: Ensure seamless lead handoff and alignment of campaign efforts.
• Operations & Product Teams: Collaborate to ensure marketing materials accurately reflect product features.
• Key Clients & Stakeholders: Build relationships to foster trust and credibility.

What We’re Looking For

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 2-4 years in B2B marketing and sales (preferably in SaaS or supply chain industries).

Technical Skills:

• Hands-on experience with Microsoft 365 tools (Dynamics 365, Teams, Power BI).
• Proficiency in lead-generation platforms (LinkedIn Ads, Google Ads) and CRM tools.

Soft Skills:

• Strong interpersonal skills with the ability to engage and persuade clients in person.
• Data-driven mindset with the ability to analyze and optimize marketing efforts.

Why Join Farmz2u?

• Be part of an innovative company driving digital transformation in supply chain management.
• Work in a data-driven marketing role with access to cutting-edge tools.
• Career growth opportunities in a fast-growing tech-driven organization.
• Competitive salary (NGN 150,000 - N200,000) with performance-based incentives.

Application Closing Date
Not Specified.