Senior Analyst - Corporate Communications at DLM Capital Group

DLM Capital Group is a Development Investment Bank (“DIB”) that provides innovative solutions to economic and social development problems that impact everyday lives of people. Since inception, we have concentrated on creating markets, products and long-term financing solutions to key sectors of the Nigerian economy that would benefit end customers with the goal of improving their well-being.

We are recruiting to fill the position below:

Job Title: Senior Analyst – Corporate Communications

Location: Ikoyi, Lagos
Employment Type: Full-time

Job Description

• We are seeking a highly skilled Senior Analyst – Corporate Communications to develop and execute digital marketing strategies that enhance brand awareness and customer engagement. 
• The ideal candidate will be responsible for managing social media, email marketing, digital campaigns, and website analytics to drive growth.

Responsibilities

• Develop and implement the overall digital marketing strategy. Plan and manage the social media calendar and email marketing initiatives.
• Research and analyze market trends, demographics, pricing schedules, and competitor products to shape marketing strategies.
• Plan and execute digital and social media campaigns, collaborating with relevant social media managers across SEM, display, and social advertising channels.
• Execute integrated digital brand marketing strategies to enhance brand awareness and customer engagement.
• Assist in managing Google Analytics to optimize website and digital advertising performance.
• Analyze and report on digital advertising and website metrics to increase traffic and conversions.
• Develop and implement initiatives to communicate and market new products or services.
• Collaborate with the Website Administrator to enhance SEO efforts, including keyword optimization and image optimization.
• Establish brand awareness benchmarks, performance goals, success metrics, and key performance indicators (KPIs) for digital marketing efforts.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3–5 years of experience in digital marketing, corporate communications, or brand strategy.
• Strong expertise in social media management, SEM, email marketing, and SEO.
• Proficiency in Google Analytics, digital ad platforms, and marketing automation tools.
• Ability to analyze marketing data and translate insights into actionable strategies.
• Excellent communication, creativity, and project management skills.

Application Closing Date
15th April, 2025.