Digital Marketing Executive at Patjeda Group

Patjeda Group, Incorporated in 2014, has emerged as a unified force, weaving together diverse business interests encompassing car rentals & leasing, armed security & integrated services, hotels & hospitality, entertainment & leisure, education & agriculture, and invaluable integrated business solutions.

Our foundation rests on core values that prioritize being inherently customer-centric, goal-driven, resourcefully dynamic, committed to excellence, and dedicated to unwavering teamwork. These principles have solidified our standing as the preferred partners for our esteemed clients.

With a robust, well-trained, and motivated workforce, we’ve cultivated a culture where transforming our clients’ dreams into reality is not just a norm, but a rule. This journey involves meticulous design, panache, a thorough selection process, rigorous system analyses, and continuous assessment — all tailored to align with our clients’ budgets. At Patjeda Group, we are not just in business; we are in the business of making dreams a tangible reality.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Ikeja, Lagos
Employment Type: Full-time

Key Responsibilities

• Create customized digital marketing strategies for each business sector (hospitality, farming, car hire, oil & gas, Logistics, education, security services) to increase brand awareness, customer engagement, and revenue.
• Integrate email marketing, content marketing, social media, and other digital channels to drive business growth and engagement across all sectors.
• Plan, execute, and optimize online campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to ensure optimal performance.
• Use analytics tools (Google Analytics, social media insights, etc.) to track performance, analyze trends, and report on campaign outcomes, recommending adjustments as needed.
• Build and maintain a strong social media presence for each sector (Facebook, Twitter, LinkedIn, Instagram, etc.) by creating content calendars and regularly posting engaging updates.
• Interact with customers online to answer questions, manage inquiries, and enhance brand loyalty.
• Develop and implement lead-generation strategies through online ads, landing pages, and content marketing initiatives.
• Conduct regular research on digital marketing trends, consumer behavior, and competitor activities across the different sectors.
• Work closely with the sales, operations, and product teams to align digital marketing strategies with business goals and ensure seamless execution.
• Support sector-specific marketing and PR initiatives to increase visibility and credibility.
• Develop and manage the digital marketing budget for each sector, ensuring effective allocation of resources across campaigns and activities.
• Manage and grow the company’s email subscriber list for all business sectors, ensuring proper segmentation for targeted campaigns.
• Analyze email campaign results and continuously optimize for better open and click-through rates.
• Provide monthly and quarterly reports on key performance indicators (KPIs), campaign performance, and digital marketing effectiveness.

Skills & Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Proven experience (3+ years) in digital marketing across multiple industries, with a track record of managing campaigns and driving measurable results.
• Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, SEO tools, email marketing platforms, etc.).
• Experience in content creation and managing social media accounts for diverse industries.
• Excellent communication skills, both written and verbal.
• Ability to analyze data and translate it into actionable insights.
• Familiarity with marketing automation tools and CRM software.
• Creative and proactive with a problem-solving mindset.
• Ability to multitask, manage multiple projects, and meet deadlines in a fast-paced environment.
• Knowledge of industry-specific trends in hospitality, farming, oil & gas, Logistics, education, and security services is a plus.

Preferred Qualifications:

• Experience with video marketing and multimedia content creation.
• Certifications in Google Ads, Facebook Blueprint, or other digital marketing platforms.
• Knowledge of email marketing best practices and automation tools.

Salary
N200,000 - N250,000 monthly.

Application Closing Date
14th April, 2025.

Method of Application
Interested candidates should send their CV to: Patjedaejobs@gmail.com using "Digital Marketing Executive" as the subject of the mail.