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Digital Marketing Executive at a Leading Insurance Company - Zephyr Consulting

Posted on Fri 14th Mar, 2025 - hotnigerianjobs.com --- (0 comments)


Zephyr Consulting - Our client, a leading insurance company in Lagos State, is recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Lagos
Employment Type: Full-time

Description

  • Our client is seeking a Digital Marketing Executive to support its digital marketing and brand engagement efforts.
  • This role will focus on executing social media campaigns, creating engaging content, and optimizing digital strategies to increase brand visibility and customer engagement.
  • The ideal candidate should have industry and a strong understanding of online marketing tools and customer engagement techniques.

Key Responsibilities
Digital Marketing & Brand Awareness:

  • Develop and execute digital marketing campaigns across various online platforms.
  • Maintain and update the company’s social media pages, ensuring brand consistency.
  • Monitor and report on SEO, SEM, and digital ad performance, making recommendations for improvements.

Content Creation & Social Media Management:

  • Develop and schedule social media posts to enhance audience engagement.
  • Assist in creating marketing materials, blog articles, and email newsletters.
  • Engage with online audiences by responding to inquiries, comments, and messages.

Customer Engagement & Lead Generation:

  • Support the execution of email marketing campaigns to nurture leads and retain customers.
  • Track and analyze customer interactions to identify trends and opportunities for engagement.
  • Run targeted digital ads to increase reach and conversions.

Compliance & Industry Awareness:

  • Ensure that all digital marketing activities adhere to industry regulations.
  • Stay updated on insurance industry trends and digital marketing best practices.

Key Requirements

  • 3-5 years of experience in digital marketing, social media management
  • Strong knowledge of SEO, SEM, Google Ads, and social media marketing.
  • Understanding of email marketing, analytics tools, and customer engagement strategies.
  • Excellent copywriting, content creation, and communication skills.
  • Ability to work collaboratively within a team and adapt to a fast-paced environment.

Preferred Qualifications:

  • Bachelor's Degree in Marketing, Communications, Business, or a related field.
  • Prior experience in insurance or financial services marketing is an added advantage.
  • Familiarity with digital advertising and social media analytics tools.
  • Certifications in Google Analytics, Digital Marketing, or Social Media Strategy are a plus

Application Closing Date
20th March, 2025.

Method of Application
Interested and qualified candidates should send their CVs to: zephyrconsultingservices@gmail.com using “Application – Digital Marketing Executive” as the subject of the mail.


  

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