Posted on Wed 12th Mar, 2025 - hotnigerianjobs.com --- (0 comments)
At Virtual Switch International, we are at the forefront of powering the future. With a legacy spanning 7 years, we have established ourselves as a leading force in the power industry. Our commitment to innovation, sustainability, and reliability has driven us to excel in providing cutting-edge solutions to meet the world's growing energy needs.
We are recruiting to fill the position below:
Job Title: IT Business Developer & Product Marketer
Locations: Abuja (FCT) and Lagos
Employment Type: Full-time
Summary
We are seeking a dynamic IT Business Developer / IT Product Marketer to drive market expansion and brand positioning for our Fintech applications, logistics solutions, and other IT products.
The ideal candidate will be responsible for identifying new business opportunities, forming strategic partnerships, and executing marketing strategies to increase product adoption and revenue.
Key Responsibilities
Business Development Responsibilities:
Identify and develop new business opportunities for Fintech (digital payments, virtual banking, lending platforms, payment gateways)and Logistics applications (fleet management, e-commerce fulfillment, cargo tracking, last-mile delivery solutions).
Engage with financial institutions, e-commerce platforms, logistics companies, and SMEs to drive adoption of our technology solutions.
Develop and execute a sales pipeline strategy, including lead generation, client engagement, and deal closure.
Collaborate with product development teams to align business strategies with customer needs.
Negotiate contracts, service-level agreements (SLAs), and pricing models to optimize business growth.
Keep track of industry trends, competitors, and regulatory changes affecting Fintech and logistics technology adoption.
Represent the company at industry events, trade shows, and networking sessions to enhance visibility and partnerships.
Product Marketing Responsibilities:
Develop go-to-market strategies for Fintech and logistics applications, ensuring a strong brand presence.
Create compelling marketing content, including product presentations, whitepapers, case studies, and video demos tailored for financial institutions, logistics providers, and tech partners.
Manage digital marketing campaigns (SEO, SEM, social media, and email marketing) to generate product awareness and demand.
Work closely with designers and developers to enhance user experience and marketing assets.
Conduct market research and customer surveys to refine messaging and product positioning.
Develop customer onboarding materials and conduct training sessions for new clients and partners.
Monitor marketing analytics and adjust strategies to improve conversion rates and customer retention.
Requirements & Qualifications
Bachelor’s Degree in Business, Marketing, Information Technology, or a related field.
3+ years of experience in business development or product marketing in Fintech, Logistics, or SaaS industries.
Strong knowledge of digital payments, banking APIs, supply chain software, fleet management platforms, and AI-driven logistics solutions.
Proven track record in sales, partnerships, and client acquisition in tech-driven industries.
Excellent communication, negotiation, and presentation skills.
Hands-on experience with CRM tools, digital marketing analytics, and B2B sales platforms.
Ability to work in a fast-paced environment and adapt to emerging technologies.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their Resume to: humancapital@virtualswitch.org using the job title as the subject of the email.