Social Media Marketer at Afripoint Group Limited

Afripoint Group Limited is a global innovative company that leverages technology to drive businesses across borders.

We are recruiting to fill the position below:

Job Title: Social Media Marketer  

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• We are looking for a creative and data-driven Social Media Marketer to develop and implement strategies that enhance our brand presence, engage our audience, and drive conversions across various social media platforms.
• The ideal candidate is highly skilled in content creation, audience engagement, and analytics, with a strong understanding of current social media trends.

Key Responsibilities
Strategy & Planning:

• Develop and execute social media marketing strategies to increase brand awareness, engagement, and sales.
• Identify target audiences and tailor content strategies accordingly.
• Plan and schedule posts using social media management tools.

Content Creation & Management:

• Create compelling and high-quality storytelling content for platforms like Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube.
• Write engaging and SEO-friendly copy for posts, stories, and advertisements.
• Collaborate with designers, videographers, and other team members to produce visually appealing content.

Community Engagement & Growth:

• Monitor and respond to comments, messages, and reviews in a timely and professional manner.
• Foster community engagement through interactive content, giveaways, and influencer collaborations.
• Identify opportunities for partnerships and influencer marketing.

Advertising & Campaigns:

• Set up, monitor, and optimize paid social media ads to achieve business goals.
• A / B test creatives, audiences, and messaging to improve ad performance.
• Track ROI on paid campaigns and adjust strategies accordingly.

Analytics & Reporting:

• Analyze social media insights and performance metrics to measure campaign effectiveness.
• Prepare monthly reports detailing engagement, follower growth, and recommendations for improvement.
• Stay up to date with industry trends and emerging social media technologies.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field is typically preferred.
• Relevant certifications in digital marketing or social media marketing (e.g., Google Analytics, HubSpot, Facebook Blueprint) are a plus.
• Proven experience as a Social Media Marketer, Social Media Manager, or similar role (typically 2-3 years of experience).
• Hands-on experience with major social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Experience in creating and executing social media strategies that align with broader marketing and business goals.
• Demonstrable experience in managing social media accounts for businesses, brands, or organizations, with measurable results (e.g., increased engagement, follower growth, conversions).
• Experience with social media analytics and tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics, and native platform insights).

Application Closing Date
25th March, 2025.

How to Apply
Interested and qualified candidates should send their Resume, portfolio, and a brief cover letter to: hr@afripointgroup.com using the Job Title as the subject of the email.