Brand and Marketing Manager at a Prestigious Full-service Commercial Law Firm - Human Capital Partners (HCP)

Human Capital Partners (HCP) - Our client is a prestigious full-service commercial law firm renowned for providing exceptional legal services to diverse local and multinational corporations.

Thay are recruiting to fill the position below:

Job Title: Brand and Marketing Manager 

Location: Lagos
Employment Type: Full-time

Job Summary

• Our client is seeking a creative and strategic Brand and Marketing Manager.
• The ideal candidate will be responsible for developing and executing marketing strategies to enhance the firm’s brand visibility, attract clients, and support business growth.
• This role requires a blend of creativity, analytical skills, and a deep understanding of the legal industry.

Key Responsibilities
Brand Management:

• Develop and maintain the firm’s brand identity, ensuring consistency across all communication channels.
• Create and implement brand guidelines to ensure uniformity in messaging, visuals, and tone.
• Monitor brand perception and reputation, addressing any issues proactively.

Marketing Strategy and Planning:

• Develop and execute comprehensive marketing strategies to promote the firm’s services and expertise.
• Identify target markets and client segments, tailoring marketing efforts to meet their needs.
• Set marketing goals, budgets, and timelines, and measure the effectiveness of campaigns.

Digital Marketing:

• Manage the firm’s website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO).
• Oversee social media platforms, creating engaging content and growing the firm’s online presence.
• Implement email marketing campaigns to nurture client relationships and generate leads.

Content Creation and Thought Leadership:

• Develop high-quality content, including articles, newsletters, case studies, and client alerts, to showcase the firm’s expertise.
• Collaborate with lawyers to produce thought leadership pieces, such as whitepapers, blogs, and webinars.
• Ensure all content aligns with the firm’s brand and marketing objectives.

Client Relationship Management:

• Work closely with the business development team to identify opportunities for client engagement and retention.
• Develop marketing materials, such as brochures, presentations, and proposals, to support client acquisition efforts.
• Organize client events, seminars, and webinars to strengthen relationships and promote the firm’s services.

Public Relations and Media Management:

• Build and maintain relationships with media outlets, journalists, and industry influencers.
• Draft press releases and manage media inquiries to enhance the firm’s public image.
• Monitor media coverage and report on the effectiveness of PR activities.

Market Research and Analysis:

• Conduct market research to identify trends, client needs, and competitive positioning.
• Analyze marketing data and metrics to assess campaign performance and ROI.
• Provide insights and recommendations to inform marketing strategies and business decisions.

Team Collaboration and Leadership:

• Collaborate with internal teams, including lawyers, business development, and HR, to align marketing efforts with the firm’s goals.
• Manage external vendors, such as designers, copywriters, and digital marketing agencies.
• Mentor and guide junior marketing staff, fostering a culture of creativity and excellence.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is an added advantage.
• Minimum of 5 years of experience in brand management, marketing, or a related role, preferably in a law firm or professional services environment.
• Strong knowledge of digital marketing, including SEO, social media, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and proficiency in marketing analytics tools.
• Creative thinking and problem-solving abilities.
• Proficiency in Microsoft Office Suite and marketing software (e.g., CRM, Hootsuite, Google Analytics).

Key Competencies:

• Strategic thinking and planning.
• Strong leadership and team collaboration skills.
• Attention to detail and commitment to quality.
• Proactive and results-oriented approach.
• Strong organizational and time management abilities.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.