Social Media Manager at PicckR

PicckR is a delivery platform designed to connect individuals with packages to those who can efficiently deliver them while following their daily routes. Our goal is to ensure deliveries are made swiftly, stylishly, and that "everyday people" can earn money through these deliveries. Launching one city at a time, PicckR aims to redefine the delivery experience. Stay tuned as we go live in Beta mode in just a few hours. Join our exclusive community to be among the first to test out the app and experience the future of deliveries.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos
Employment Type: Full-time

Role Overview

• We’re looking for a Social Media Manager to grow PicckR’s online presence, engage users, attract business partners, and enhance brand awareness across social media platforms, including Instagram, Twitter, LinkedIn, Facebook, TikTok, and YouTube.
• This role involves content creation, community engagement, paid advertising, business outreach, email marketing, and performance tracking. The ideal candidate is creative, data-driven, and highly proactive, with experience in content creation, video production, and social media analytics.
• This is a hybrid role, requiring both remote work and in-person meetings or activations.

Key Responsibilities
Social Media Management & Content Creation:

• Develop and execute a content strategy for Instagram, Twitter, LinkedIn, Facebook, TikTok, and YouTube.
• Create and publish engaging posts, videos, reels, stories, and YouTube content that reflect PicckR’s brand identity.
• Monitor social media trends and implement innovative content ideas.
• Manage a content calendar, ensuring a consistent posting schedule.
• Utilize SEO best practices for social media and YouTube to maximize reach.

YouTube Content Strategy & Management:

• Plan, script, and produce short-form and long-form video content for YouTube.
• Edit and optimize videos for SEO, thumbnails, and engagement.
• Drive subscriptions and watch time growth by creating high-quality, valuable content.
• Monitor YouTube analytics and adjust strategies to increase audience retention.

Community Engagement & Growth:

• Actively engage with followers, respond to comments and messages in a timely manner.
• Build relationships with influencers, customers, and businesses to increase brand loyalty.
• Monitor brand mentions and participate in relevant industry conversations.
• Launch and manage user-generated content campaigns.

Paid Advertising & Performance Tracking:

• Plan, execute, and optimize social media and YouTube ads to drive engagement, sign-ups, and conversions.
• Track ad performance and adjust strategies based on data insights.
• Conduct A/B testing to improve ROI on paid campaigns.

Business Outreach & Partnerships:

• Identify and reach out to potential business partners via social media.
• Develop strategic collaborations with influencers, brands, and key stakeholders.
• Work with the sales team to convert social media leads into business clients.

Email Marketing & Campaigns:

• Plan and execute email marketing campaigns using Mailchimp.
• Segment email lists to send personalized content that resonates with different audiences.
• Track email open rates, click-through rates, and conversions to optimize campaigns.

Analytics & Reporting:

• Monitor social media and YouTube performance metrics and generate reports with insights.
• Use data to improve content strategies, audience engagement, and ad performance.
• Regularly update leadership on key trends, challenges, and growth opportunities.

Key Performance Indicators (KPIs):
Social Media Growth & Engagement:

• Follower Growth: Increase followers by 10% month-over-month across platforms.
• Engagement Rate: Maintain an average engagement rate of 5%+ per post.
• Response Time: Reply to comments and DMs within 1 hour during business hours.
• Hashtag Performance: Ensure posts rank within the top 10 hashtags used.

YouTube Performance Metrics:

• Subscriber Growth: Increase YouTube subscribers by 10% month-over-month.
• Average Watch Time: Maintain an average watch time of 3+ minutes per video.
• Video Views: Ensure at least 5,000 views per video within the first 30 days.
• Click-Through Rate (CTR): Maintain 4%+ CTR on video thumbnails.

Content Performance:

• Post Reach: Ensure at least 30% of followers see each post.
• User-Generated Content (UGC) Rate: At least 10% of posts feature user content.
• Video Completion Rate: Ensure at least 50% of viewers watch videos to the end.

Paid Advertising & ROI:

• Ad Click-Through Rate (CTR): Maintain a 3%+ CTR on social media ads.
• Conversion Rate: Achieve at least 10% of ad clicks leading to sign-ups or sales.
• Cost Per Lead (CPL): Keep cost per lead below industry benchmarks.

Business Outreach & Lead Generation:

• Leads Generated: Reach out to at least 50 businesses per month via social media.
• Partnership Conversions: Convert at least 10% of social leads into partnerships.
• Email Open Rate: Achieve at least 25% open rate on Mailchimp campaigns.

Email Marketing Performance:

• Click-Through Rate (CTR): Maintain at least a 5% CTR on email campaigns.
• Unsubscribe Rate: Keep email unsubscribes below 2% per campaign.
• Customer Reactivation Rate: Convert at least 10% of inactive users through targeted email campaigns.

Brand Awareness & Market Positioning:

• Brand Mentions: Track at least 100+ organic brand mentions per month.
• Influencer Collaborations: Secure at least 2 influencer collaborations per quarter.
• Press & Media Features: Secure at least one media or blog feature per month.

Expectations for Success:

• Creative Thinking: Develop fresh, engaging content that resonates with our audience.
• Data-Driven Approach: Use analytics to guide content, ad, and outreach strategies.
• Proactive Engagement: Actively interact with followers, influencers, and business prospects.
• Brand Consistency: Maintain a strong, recognizable brand voice across all platforms.
• Collaboration & Communication: Work closely with marketing, sales, and operations teams.
• Adaptability & Growth Mindset: Stay up-to-date with industry trends and adjust strategies accordingly.

Required Qualifications & Skills

• Experience: 2+ years in social media management, digital marketing, or content creation.
• Content Creation: Strong skills in writing, graphic design, and video editing (Canva, Adobe, CapCut).
• Social Media Ads: Experience in running Facebook, Instagram, LinkedIn, YouTube, and TikTok ads.
• YouTube SEO & Strategy: Strong understanding of YouTube content optimization and video growth strategies.
• Email Marketing: Proficiency in Mailchimp or other email marketing tools.
• Analytics & SEO: Familiarity with Google Analytics, YouTube Studio, Meta Insights, and SEO principles.
• Industry Knowledge: Experience in logistics, ride-sharing, or delivery platforms is a plus.

Salary
N100,000 - N150,000 monthly.

Application Closing Date
20th March, 2025.

How to Apply
Interested and qualified candidates should send their Resume as attachment to: via [email protected] Using the job title as the subject of the mail.