Account Director at a Growth Marketing Agency- MML Consulting Limited

MML Consulting Limited - Our client is a growth marketing agency specializing in creative communications, performance marketing and marketing technology.

They are recruiting to fill the position below:

Job Title: Account Director

Location: Lagos
Employment Type: Full-time
Work Mode: Hybrid

Job Role Summary

• The Account Director will drive client retention, satisfaction, and revenue growth.
• This role, which reports directly to the COO, is vital in leading the account management team, ensuring seamless service delivery while strengthening key client relationships and identifying new business opportunities.
• The ideal candidate is a strategic leader with a deep understanding of marketing solutions and business development within an agency setting.

Key Responsibilities
Strategic Leadership:

• Develop and execute the account management strategy to achieve the agency's revenue growth targets.
• Build, lead, and inspire a high-performing account management team that aligns with our growth objectives.
• Partner with the leadership team to define client growth strategies and implement scalable processes to achieve them.

Client Relationship Management:

• Foster strong, trusted relationships with key clients, becoming a strategic advisor and partner to their business.
• Oversee the delivery of exceptional client experiences, ensuring consistent satisfaction and alignment with client objectives.
• Identify and capitalize on opportunities to upsell and cross-sell services that deliver added value to clients.

Revenue Growth:

• Work closely with the business growth, account management, strategy and performance marketing teams to develop strategies for upselling to existing clients and securing new business.
• Collaborate with finance and operations to establish pricing structures, contracts, and OKRs that align with profitability goals.
• Monitor and report on revenue performance, providing actionable insights to the leadership team.

Team Leadership and Development:

• Recruit, develop, and retain top talent within the account management team.
• Provide regular coaching, mentoring, and training to foster a culture of accountability, growth, and innovation.
• Set performance expectations and establish KPIs to track team and individual success.

Operational Excellence:

• Develop and implement best practices for account management processes, workflows, and tools.
• Collaborate with project management teams to ensure all client engagements are scoped, managed, and executed efficiently, staying on time and within budget.
• Proactively address and resolve client escalations, maintaining high levels of satisfaction.

Market Insights and Innovation:

• Collaborate with creative, Head of Innovation, and strategy teams to ensure client campaigns are cutting-edge and results-driven.

Education

• BSc Degree in Business Administration, Marketing or a related field.
• MSc in Marketing, Business Development or professional certification with a relevant body.
• CIM Certification at the highest level.

Experience:

• Minimum 8-10 years of experience in account management or client services, with at least 5 years in a leadership role.
• Proven track record of managing high-value accounts (multi-million currency) and delivering significant revenue growth.
• Deep knowledge of performance marketing, including Ads on Google, Meta and YouTube).
• Experience in a growth-focused marketing agency or similar fast-paced environment is essential.
• Strong understanding of contract negotiation, SOW creation, and client retention strategies.
• Expertise with CRM platforms, project management tools, and performance tracking systems.

Skills & Competencies:

• Client-Centric: Excellent relationship-building and communication skills with a strong focus on delivering value.
• Revenue Focused: Proven ability to drive business growth through upselling, cross-selling, contract negotiation, and revenue generation.
• Analytical Skills: Ability to interpret data and assess key metrics to inform decisions and demonstrate ROI.
• Marketing Expertise: Deep knowledge of marketing solutions, including digital, content and growth strategies.
• Empathy & Relationship Management: Being able to understand the needs, challenges and motivations of both internal teams and clients effectively.
• Delegation: Ability to delegate tasks effectively, while maintaining oversight.
• Mentorship: Skilled in guiding, coaching and developing junior team members.
• Conflict Resolution: Strong problem-solving skills to navigate internal team dynamics and client relationships with professionalism.
• Big Picture Thinking: Ability to step back and assess the larger marketing strategy and align efforts with business goals rather than getting caught in tactical details.
• Data-Driven Decision-Making: Understanding the importance of data and being able to leverage analytics and insights to shape strategies and improve outcomes.
• Growth Mindset: Continuously seeking ways to improve internal processes, client performance, or industry trends.
• Self-Awareness: Strong understanding of personal impact on decision-making, behavior, and relationships.
• Creative & Innovative Thinking: Ability to bring fresh ideas and adaptive solutions to challenges or evolving client’s needs.
• Resourcefulness: Finding solutions with limited resources or constraints i.e. human resources, time, or budget.

Compensation

• Competitive (including benefits)

Application Closing Date
14th March, 2025.

Method of Application
Interested and qualified candidates should send their Resume and Cover letter outlining their experience and suitability for this role to: [email protected] using the job title as the subject of the mail.

Note: Only shortlisted candidates will be contacted.