Market Development Managers - OmniRetail at Omnibiz Africa

At Omnibiz, we’re fully dedicated to supporting local businesses and helping them navigate the modern market. Over 52,000 businesses across the FMCG industry have trusted us to provide them with the services and necessary tools to overcome contemporary challenges in the market place. Why? The answer is simple - they believe the same thing that we at Omnibiz believe: for the global economy to thrive, local businesses must be given the grounds to grow.

As our adventure evolves, we will continue to support local businesses, provide retailers with the necessary tools to thrive in today’s market, partner with industry stakeholders, and relentlessly pursue opportunities to help Africa’s economy grow. Our work has only just begun and although the current results are encouraging, we also realize that the road ahead is long and full of challenges. Regardless, we are excited about the opportunities that exist, the pathways we are creating, and the businesses we are building relationships with.

We are recruiting to fill the position below:

Job Title: Market Development Manager - OmniRetail

Location: Ijora, Lagos
Employment Type: Full-time, On site
Department: Retail Expansion
Reports To: Head of Growth & Expansion

Overview

• Omniretail is seeking an experienced and dynamic Project Manager to lead the launch of products in new markets and drive sales growth in those areas. 
• This individual will be responsible for understanding the current market landscape, building a strong customer base, recruiting and onboarding account managers, and ensuring the successful delivery of sales targets in each region. 
• The Project Manager will oversee the initial setup of the market, generate sales, and then transition responsibilities to the local team, all while scaling new regions for further expansion.

Key Responsibilities
Market Research & Analysis:

• Conduct thorough market analysis to understand the current presence of the assigned products in the area, identifying key competitors, market gaps, and customer needs. 
• Develop a strategy for introducing the product to the market based on these insights.

Strategic Planning & Execution:

• Design and implement a detailed project plan to launch the product in the new location, ensuring that timelines, budgets, and goals are met. 
• Coordinate with internal teams to ensure smooth execution and product availability.

Recruitment of Account Managers:

• Identify, recruit, and onboard a team of skilled account managers who will be responsible for driving sales and building relationships with customers in the new location. 
• Ensure they are well-trained on product offerings, sales strategies, and customer service standards.

Customer Acquisition & Relationship Building:

• Build a targeted list of potential customers (distributors, retailers, or end users) in the area, and develop strategies to acquire and retain them.
• Work with account managers to nurture customer relationships and ensure satisfaction, loyalty, and repeat business.

Sales Generation & Target Achievement:

• Lead sales efforts in the area, ensuring that sales targets are met or exceeded. 
• Use a combination of direct sales, team management, and customer engagement to drive results. 
• Monitor and report on sales performance and adjust strategies as necessary.

Operational Setup & Market Penetration:

• Oversee the logistics of setting up the product in the new area, including supply chain coordination, product distribution, and stock management. 
• Ensure that the product is available to customers through the right channels and locations.

Team Handover & Transition:

• Once the market is established and sales are on track, effectively hand over day-to-day operations and management to the local team or account managers, ensuring they are fully equipped and capable of driving ongoing success in the area.

Continuous Market Expansion:

• Once a market is stabilized, begin the planning and execution of expansion into new areas, repeating the process of setting up, building the customer base, and achieving sales targets. 
• Continuously seek out new opportunities for growth and expansion.

Reporting & Communication:

• Provide regular updates to senior management on the progress of product launches, sales performance, and any challenges faced.
• Ensure smooth communication between internal teams (sales, marketing, logistics, etc.) to ensure alignment and effective problem-solving.

KPIs
Recruitment & Team Management:

• Team Onboarding Efficiency: Time taken to onboard account managers, compared to the target timeline.
• Account Manager Training Completion Rate: Percentage of account managers successfully completing onboarding and product training within a given timeframe.

Sales Generation & Target Achievement:

• Sales Target Achievement: Percentage of sales targets met or exceeded in the first 3, 6, and 12 months.
• Revenue Growth Rate: Growth in sales revenue month-over-month or quarter-over-quarter.

Customer Acquisition & Relationship Building:

• Customer Retention Rate: Percentage of customers retained over a defined period (6 months, 1 year).

Key Qualifications
Education:

• Bachelor’s Degree in Business, Marketing, Project Management, or a related field (preferred). PMP certification is a plus.

Experience:

• 5+ years of experience in project management, sales, or retail expansion, ideally in launching new products or markets. Experience with managing cross-functional teams and recruiting staff is highly preferred.

Skills & Abilities:

• Strong leadership and team-building skills, with the ability to motivate and manage diverse teams.
• Excellent market research and analysis capabilities to assess market conditions and opportunities.
• Proven ability to drive sales and achieve targets through strategic planning and execution.
• Outstanding communication, negotiation, and interpersonal skills, both with internal teams and external customers.
• High level of organizational skills with the ability to manage multiple projects and deadlines simultaneously.

Tools & Technology:

• Familiarity with project management tools (e.g., Asana, Trello, Microsoft Project), CRM software, and sales analytics platforms. Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Key Competencies:

• Project Management: Ability to manage complex projects from inception to completion while ensuring timelines, budgets, and goals are met.
• Sales Leadership: Expertise in driving sales, building customer bases, and achieving revenue targets.
• Team Development: Ability to recruit, onboard, and manage high-performing teams.
• Market Insight: Strong understanding of market dynamics and the ability to adapt strategies for new locations or regions.
• Communication & Negotiation: Strong verbal and written communication skills with an ability to negotiate effectively and manage relationships.

Application Closing Date
28th March, 2025.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.