Digital Media Strategist at Global Profilers

Global Profilers, a Profiler Group Company, is a global recruitment and resourcing company with focus on African markets. We are experienced working within numerous fields such as: Telecom, IEC, Infra 25, Oil & Gas, Mining, Financial services and Banking, FMCG/CD, Education and Agriculture to name a few.

We are recruiting to fill the position below:

Job Title: Digital Media Strategist

Location: Surulere, Lagos
Employment Type: Full-time

Summary

• We are seeking creative and results-driven Digital Media Strategist to oversee and manage multiple brands across various industries.
• The ideal candidate should be an expert in social media strategy, content creation, audience engagement, and performance analytics.
• This role requires a proactive and strategic thinker with a deep understanding of digital marketing, brand positioning, and emerging trends.
• The Social Media Manager will be responsible for driving brand awareness, increasing audience engagement, and enhancing brand loyalty across multiple social media platforms. The ideal candidate should be an excellent communicator, highly organized, and capable of working independently as well as within a team environment.

Key Responsibilities
Social Media Strategy & Management:

• Develop, implement, and manage effective social media strategies for multiple brands.
• Create and publish engaging, high-quality content tailored for different platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.).
• Manage content calendars, ensuring consistent posting schedules aligned with each brand's objectives.
• Monitor, respond, and engage with online communities in a professional and brand-aligned manner.
• Optimize social media profiles for maximum visibility and engagement.

Content Creation & Branding:

• Collaborate with designers and content teams to develop visually appealing and compelling brand-aligned content.
• Ensure all content aligns with brand voice, messaging, and marketing goals.
• Write engaging captions, articles, and campaign content that resonate with target audiences.
• Oversee video content creation and short-form content for platforms like TikTok and Instagram Reels.

Marketing Communication & Campaign Management:

• Plan and execute data-driven social media marketing campaigns.
• Work closely with the marketing team to support digital advertising, influencer partnerships, and promotional campaigns.
• Stay updated on trends, competitors, and industry developments, identifying opportunities for brand differentiation.

Analytics, Reporting & Optimization:

• Track and analyze key performance indicators (KPIs) such as engagement rates, reach, conversions, and follower growth.
• Provide regular performance reports and offer data-driven recommendations for improvement.
• Utilize tools like Meta Business Suite, Google Analytics, and Hootsuite to to measure success and optimize campaigns.

Cross-Functional Collaboration:

• Coordinate with marketing, PR, and design teams to maintain a unified brand presence.
• Collaborate with customer service teams to address inquiries and manage online reputation.
• Support additional digital marketing initiatives to ensure a holistic brand strategy.

Required Skills & Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in social media management, digital marketing, or related roles.
• Proven ability to manage multiple brands across different industries.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Excellent content writing, storytelling, and copywriting skills.
• Basic understanding of graphic design tools(e.g., Canva, Adobe Creative Suite) and video editing.
• Experience with social media analytics tools(e.g., Meta Business Suite, Hootsuite, Google Analytics).
• Knowledge of paid advertising strategies(e.g., Facebook Ads, LinkedIn Ads, Instagram Ads).
• Strong teamwork and collaboration skills in a fast-paced environment.
• High level of creativity, attention to detail, and problem-solving.
• Ability to work independently while meeting deadlines and strategic goals.

Competencies:

• Proactive & Innovative – Takes initiative and continuously explores ways to improve brand engagement.
• Data-Driven – Comfortable analyzing metrics and optimizing content based on performance insights.
• Excellent Communicator– Strong verbal and written communication skills.
• Creative Thinker – Able to craft engaging content that resonates with diverse audiences.
• Adaptability – Capable of managing multiple brands with unique voices and objectives.

Salary
N200,000 - N350,000 monthly.

Application Closing Date
30th March, 2025.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the job title as the subject of the mail.

Note: This job is a full-time role.