Senior Manager, Shopper Marketing at the Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Senior Manager, Shopper Marketing

Ref: R-118507
Location: Lagos, Nigeria
Job Type: Full time

What You’ll Do for us

• The Shopper Experience Senior Manager will be an integral part of the Experience & Design team within the Africa OU IMX Marketing team.
• The focus will be on ensuring an exceptional in-store presence for our brands and products, both physically and digitally.

Key Responsibilities

• Create innovative and disruptive shopper experiences for brands, translating them into appealing shopper programs and delivering them to markets through an easy-to-navigate Shopper XP Toolkit.
• Develop strategies for designing marketing around the end-to-end consumer and shopper journey to increase conversion rates, focusing on experience orchestration and consistency.
• Design and implement comprehensive path-to-purchase strategies that consider consumer and shopper journeys, connect with brand rituals, and emphasize weekly+ conversion.
• Develop next-generation shopper engagement strategies using both digital and physical touchpoints to deliver a seamless pre-purchase, during-purchase, and post-purchase experience.
• Integrate digital marketing concepts into shopper marketing campaigns (e.g., voice technology, QR codes, beacons, CRM, digital coupons, etc.).

Qualifications & Requirements
Core Competencies:

• In-depth knowledge of customer and shopper engagement.
• Proven ability to develop winning shopper marketing programs integrated with Creative Brand Strategy.
• Collaborative skills to work closely with Creative Strategy/Content teams while independently developing impactful shopper marketing programs.
• Strong capability in driving digital shopper marketing initiatives and crafting shopper-relevant plans to drive sales.
• Strategic thinking beyond POS and in-store activation, focusing on a phygital (physical & digital) Consumer-to-Shopper End-to-End path to purchase.

Experience:

• Previous managerial experience in Commercial, Trade, or Shopper Marketing projects, with a solid understanding of sell-in opportunities and timelines.
• Significant marketing, commercial, and leadership experience (8+ years).
• Direct experience with consumer connections, and communication planning for both leading and smaller brands.
• Proven track record of working in cross-functional & cross-geographical teams.
• Experience in FMCG is beneficial.

Core Skill Set:

• Excellent communication, influencing, and negotiation skills with multiple stakeholders.
• Capable of leading integrated brand experiences across multiple touchpoints, ensuring efficiency and effectiveness.
• Proficient in working within cross-functional teams.
• Team management and leadership capabilities.
• Proficient in Agile ways of working.

Skills:

• Account Management, Agency Management, Channels Strategy, Customer Relationship Management (CRM), Digital Marketing, Experiential Marketing, Leadership, Marketing Activation, Marketing Execution, Marketing Strategies, Media Strategies, Promotional Activities, Social Media, Syndicated Research, Waterfall Model

What We Can Do for You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Application Closing Date
4th March, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online