Senior Product Marketing Manager at Platos Health

Platos Health is a technology startup on a mission to make preventive health accessible to all. Today, we empower patients to monitor their holistic health from anywhere while facilitating data-driven, personalised & and proactive care for hospitals and clinicians. Tomorrow, we will use advanced analytics to drive preventive care for the general population. The future is open.

Platos is backed by Google for Startups, Invest International, and Angel investors from notable organisations such as Tesla, Google, and Unicredit. We are finalists in multiple awards including the Future United Award for global health.

We are recruiting to fill the position below:

Job Title: Senior Product Marketing Manager

Locations: Lagos
Job type: Full-time

Role Summary

• We are seeking a strategic and results-driven Senior Product Marketing Manager to join our team. In this role, you will be responsible for executing the marketing aspects of our comprehensive GTM strategy. 
• Your primary focus will be to drive world-class marketing campaigns that boost retail pharmacy sales while running B2C channel experiments (e.g., online retail pharmacy, e-commerce) to uncover new distribution opportunities. 
• You will work closely with cross-functional teams, ensuring cohesive product positioning, compelling storytelling, and consistent brand messaging.

Key Responsibilities
Integrated Marketing Strategy & Execution:

• Campaign Development & Execution: Develop and implement robust marketing campaigns that support our GTM goals and contribute to achieving our sales targets.
• Data-Driven Optimization: Leverage digital analytics tools to track performance, adjust strategies in real-time, and optimize resource allocation.

Product Positioning & Launch:

• Storytelling & Messaging: Craft and refine product narratives that highlight the unique benefits of our hardware and software solution, ensuring differentiation in a competitive market.
• Launch Excellence: Lead product launch initiatives, coordinating with Product, Sales, and Operations teams to ensure a seamless market introduction.

B2C Channel Experimentation

• Innovative Channel Testing: Design and run experiments in alternative B2C channels such as online retail pharmacy and e-commerce, identifying new avenues for growth.
• Channel Performance Analysis: Evaluate pilot results, report findings, and recommend adjustments to enhance market penetration.

Collaboration & Reporting

• Cross-Functional Partnership: Work in close collaboration with Sales, Product, and Customer Success teams to ensure unified messaging and strategic alignment.
• Regular Reporting: Provide data-backed insights and performance reports to executive leadership, facilitating agile decision-making and continuous improvement.

Qualifications & Experience

• Proven Product Marketing Experience: 3-5 years of experience in product or digital marketing, with a proven track record of successfully launching new products and managing integrated go-to-market strategies.
• Strong Messaging and Positioning: Expertise in crafting clear, impactful product messaging that resonates with target customers and drives adoption.
• Digital Marketing Expertise: Proficient in digital marketing, including content marketing, social media, and email marketing, with experience in running multi-channel campaigns.
• Data-Driven Approach: Skilled in analyzing marketing performance and using tools such as Google Analytics, Hotjar, and Heap Analytics to measure and optimize campaigns.
• Collaboration Skills: Excellent interpersonal and communication skills with a proven ability to work effectively across product, sales, and design teams.
• Creativity and Problem-Solving: Demonstrated ability to develop creative solutions to marketing challenges, particularly in resource-constrained environments.
• Understanding of the Nigerian Market: Familiarity with the Nigerian market, especially within the healthcare and pharmacy sectors, is a strong plus.

Benefits

• Impactful Mission: Contribute to transforming health and wellness across Nigeria by delivering accessible, connected health solutions.
• Rapid Growth: Be part of a trailblazing health tech startup with a robust product-market fit and ambitious growth targets.
• Leadership Opportunity: Influence key strategic decisions in a collaborative, innovative environment.
• Competitive Compensation: Benefit from a competitive salary, stock options plan, performance-based incentives, and potential equity participation.
• Other perks: Comprehensive health insurance (medical, dental, optical), discounted access to Platos and proactive health products, Company-provided work device (laptop/phone) as needed, and professional development fund.
• Vibrant Culture: Work in an organization that values mission-driven, result-oriented, and collaborative work.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online