Social Media Manager at a Leading Agribusiness - HT-Limited

HT-Limited - Our client is a leading agribusiness committed to providing high-quality, fresh, and processed farm produce to meet the needs of consumers and businesses. With a focus on innovation, sustainability, and customer satisfaction, they aim to transform the agricultural sector through modern techniques and strategic market engagement.

They are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Ikoyi, Lagos
Employment Type: Full-time (Hybrid)

Job Summary

• Our client is seeking a proactive, creative, and data-driven Social Media Manager to elevate their digital presence and drive business growth.
• This role requires someone who thrives on innovation, understands audience engagement, and can craft compelling content that generates measurable results.
• The ideal candidate will take ownership of our social media strategy, ensuring that every post, campaign, and interaction aligns with business goals and delivers tangible impact.

Key Responsibilities
Strategy & Content Development:

• Develop and execute a results-driven social media strategy aligned with Eltees Farms’ marketing and sales objectives.
• Create engaging, brand-aligned content (text, graphics, videos, reels) for Instagram, Facebook, Threads, and YouTube.
• Implement and maintain a consistent brand voice across all platforms.
• Stay ahead of social media trends and leverage them to enhance engagement and visibility.

Community Engagement & Growth:

• Proactively engage with our audience, responding to comments, messages, and inquiries in a timely and brand-aligned manner.
• Identify and collaborate with influencers, brand advocates, and strategic partners to expand reach and credibility.
• Develop and execute interactive campaigns (challenges, giveaways, contests) to boost engagement and follower growth.

Analytics & Performance Optimization:

• Track, analyze, and report on social media performance using insights from analytics tools (Meta Business Suite, Google Analytics, etc.).
• Use data to inform strategy, optimize content, and improve ROI on campaigns.
• Conduct A/B testing on content types, posting times, and ad creatives to maximize impact.

Advertising & Lead Generation:

• Plan and manage paid social media campaigns that drive conversions and business growth.
• Optimize ad targeting, copy, and creatives based on performance insights.
• Work with the sales and marketing teams to ensure social media efforts contribute to revenue generation.

Qualifications & Experience

• Interested candidates should possess a Bachelor`s Degree in any relevant field
• 2-4 years of experience in social media management, content creation, or digital marketing.
• Proven track record of growing social media engagement and conversions.
• Experience using social media analytics tools and ad management platforms.
• Graphic design, video editing, and photography skills are a plus.
• Strong project management and organizational skills.

Who You Are:

• Proactive & Strategic– You don’t wait for instructions; you bring ideas and take initiative.
• Creative & Trend-Savvy– You know what works and how to craft content that captures attention.
• Data-Driven & Results-Oriented– You analyze numbers and use them to improve performance.
• A Strong Communicator– You write compelling copy and know how to engage an audience.
• Passionate About Agriculture & Food– You understand (or are willing to learn about) the industry to create relevant content.

Salary
N150,000 - N200,000 monthly.

Why Join us?

• Work in a dynamic and fast-growing agribusiness sector.
• Opportunity to own and drive social media strategy with real impact.
• A culture that values creativity, innovation, and results.

Application Closing Date
17th March, 2025.

How to Apply
Interested and qualified candidates should send their Resume, Portfolio, and a short Cover Letter to: [email protected] using the Job Title as the subject of the mail.

Note: Bonus: Share a sample post idea for a farm that could boost engagement!