Senior Social Media Executive at Flex Finance

Flex Finance is redefining spend management for businesses across Nigeria. Our cutting-edge platform empowers companies to streamline their financial operations, gain valuable insights, and optimize spending through data-driven solutions. We are dedicated to driving innovation in the fintech space and delivering powerful tools that help businesses manage their expenses more effectively and efficiently.

We are recruiting to fill the position below:

Job Title: Senior Social Media Executive

Location: Lagos

Role Overview

• We are seeking a dynamic and experienced Senior Social Media Executive to lead our social media efforts. In this role, you will develop and execute strategic social media initiatives that elevate our brand, engage our B2B audience, and drive measurable results. 
• You will be responsible for creating, curating, and managing high-quality content across all social media channels while collaborating closely with cross-functional teams to ensure our messaging is on-brand and impactful.

Key Responsibilities
Strategic Planning & Execution:

• Develop and implement a comprehensive social media strategy that aligns with Flex Finance’s business objectives and brand voice.
• Plan, launch, and manage social media campaigns that boost brand awareness, drive engagement, and generate leads.

Content Creation & Curation:

• Create and curate compelling, high-quality content tailored for platforms such as LinkedIn, Twitter, Facebook, and Instagram.
• Ensure content is optimized for each platform while maintaining a consistent brand narrative and tone.

Community Management:

• Actively engage with our online community by monitoring social media channels, responding to comments, and fostering positive interactions.
• Build and nurture relationships with influencers, industry experts, and partner organizations to expand our reach.

Performance Analysis & Reporting:

• Monitor key performance metrics (e.g., engagement rates, follower growth, reach, and conversions) using analytics tools.
• Prepare regular reports on social media performance, providing insights and actionable recommendations to refine strategies.

Collaboration & Coordination:

• Work closely with the Content, Marketing, and Design teams to ensure cohesive messaging across all digital channels.
• Coordinate with cross-functional teams to align social media efforts with broader marketing initiatives and product launches.

Trend Monitoring & Innovation:

• Stay updated on the latest social media trends, tools, and best practices, particularly within the fintech and B2B sectors.
• Continuously explore new social media platforms and innovative strategies to maintain Flex Finance’s competitive edge.

Qualifications
Education & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of hands-on experience in social media marketing, with a proven track record of driving engagement and growth in a B2B environment; experience in fintech or financial services is a strong advantage.

Technical Skills:

• Proficiency with major social media platforms and management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media analytics and the ability to interpret data to inform strategy.
• Familiarity with content creation tools and graphic design basics is a plus.

Core Competencies:

• Exceptional written and verbal communication skills with a keen eye for detail.
• Creative thinker with the ability to develop innovative content that resonates with a business audience.
• Data-driven mindset with strong analytical skills.
• Excellent project management and organizational abilities with the capacity to manage multiple campaigns simultaneously.

Personal Attributes:

• Highly motivated, proactive, and adaptable in a fast-paced startup environment.
• Strong collaborative spirit with the ability to work effectively across diverse teams.
• Passionate about fintech and committed to staying ahead of industry trends.

What We Offer
Innovative Environment:

• Be part of a forward-thinking fintech company that is transforming spend management for businesses in Nigeria.

Growth Opportunities:

• Enjoy significant opportunities for professional development and career advancement within a dynamic startup culture.

Competitive Benefits
Receive a competitive salary, comprehensive benefits package, and flexible work arrangements.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should their Resume, Cover Letter, and examples or a portfolio of your digital marketing work to: [email protected] using
“Senior Social Media Executive – Your Name” as the subject of the email.