Social Media Marketing Executive at Global Profilers

Global Profilers, a Profiler Group Company, is a global recruitment and resourcing company with focus on African markets. We are experienced working within numerous fields such as: Telecom, IEC, Infra 25, Oil & Gas, Mining, Financial Services and Banking, FMCG/CD, Education and Agriculture to name a few.

We are recruiting to fill the position below:

Job Title: Social Media Marketing Executive

Location: Lekki, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a highly skilled Social Media Marketing Officer to oversee and manage multiple brands across various industries.
• The ideal candidate must be well- versed in social media strategy, content creation, audience engagement, and performance analysis.
• This role requires a proactive individual with a strong understanding of marketing communications, brand positioning, and digital trends.
• The selected candidate will be responsible for driving brand awareness, audience growth, and engagement across multiple social media platforms while ensuring consistency in messaging and brand identity.
• The person should be an excellent team player, capable of collaborating with cross-functional teams and contributing to both collective and individual success.

Key Responsibilities
Social Media Strategy & Management:

• Develop, implement, and manage comprehensive social media strategies for multiple brands.
• Create engaging, high-quality content tailored for different platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.).
• Manage content calendars, ensuring timely and consistent posting aligned with each brand's goals.
• Monitor and respond to comments, messages, and community interactions in a professional manner.

Content Creation & Branding:

• Develop creative, brand-aligned visual and written content in collaboration with graphic designers and content teams.
• Ensure all social media content aligns with brand tone, voice, and marketing objectives.
• Write compelling captions, articles, and marketing copy for campaigns and promotions.

Marketing Communication & Campaign Management:

• Plan and execute social media marketing campaigns, ensuring alignment with broader marketing strategies.
• Work closely with the marketing team to support digital advertising and promotional campaigns.
• Monitor social media trends and competitors, identifying opportunities for brand differentiation.Analytics, Reporting & Optimisation
• Track key performance indicators (KPIs) such as engagement rates, reach, conversions, and follower growth.
• Analyse campaign performance and provide data-driven recommendations for improvement.
• Generate regular reports on social media insights and campaign effectiveness.

Cross-functional Collaboration:

• Coordinate with marketing, PR, and design teams to maintain brand consistency across all digital platforms.
• Work alongside customer service teams to address inquiries and maintain a positive brand image.
• Assist with other marketing activities as required, ensuring a holistic approach to brand management.

Required Skills & Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in social media management, digital marketing, or a similar role.
• Proven ability to manage multiple brands and work across diverse industries.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Excellent content writing and copywriting skills.
• Basic understanding of graphic design tools (e.g., Canva, Adobe Suite) and video editing is a plus.
• Experience with social media analytics tools (Meta Business Suite, Hootsuite, etc.).
• Knowledge of paid social media advertising (Facebook Ads, LinkedIn Ads, etc.).
• Strong teamwork and collaboration skills with the ability to work in a fast- paced environment.
• High level of creativity, attention to detail, and problem-solving skills.
• Ability to work independently while meeting deadlines and strategic goals.

Competencies:

• Proactive & Innovative – Someone who takes initiative and is always looking for ways to improve brand engagement.
• Data-Driven – Comfortable analysing metrics to optimise content and strategy.
• Excellent Communicator – Strong verbal and written communication skills.
• Adaptability – Able to work with different brands, audiences, and industries.

Application Closing Date
28th February, 2025.

Method of Application
Interested and qualified candidates should send their CV to: akinleye@globalprofilers.com using the job title as the subject of the mail.