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Marketing Coordinator at MANO Africa

Posted on Fri 24th Jan, 2025 - hotnigerianjobs.com --- (0 comments)


MANO Africa is Africa's first Integrated Grocery E-shop with your local flair.

We are recruiting to fill the position below:

Job Title: Marketing Coordinator

Location: Lagos
Employment Type: Full Time

About the Role

  • The Marketing Coordinator supports the Marketing Leader in campaign execution that drive brand awareness and business growth and reports on their performance.
  • This role involves overseeing the end-to-end execution of marketing initiatives that have been defined by the Marketing Lead, managing key stakeholders, and ensuring a timely delivery of the projects.
  • For this role, strong project management skills and experience working across multiple marketing channels are essential.
  • You will play a pivotal role in ensuring the marketing team’s success by leading the smooth execution of campaigns and reporting on their performance.

Campaign Planning & Execution:

  • Lead the execution of marketing campaigns, ensuring alignment with business goals.
  • Develop and manage project timelines, accounting for all required phases and assets.
  • Collaborate with the Marketing Leader to define campaign channels, develop budget requirements, and ensure campaigns meet strategic objectives.
  • Coordinate internal teams (designers, CRM, PM leads, social media coordinators, and business unit leads) and external vendors to deliver campaigns on time and within scope.
  • Oversee and contribute to the creation of marketing collateral, ensuring deliverables meet branding guidelines.
  • Monitor, analyze, and report on campaign performance and KPIs, providing actionable insights for optimization.

Vendor & Media Management:

  • Manage vendor relationships for marketing campaigns and events, including media buying, offline campaigns (billboards, radio, TV spots, activations, events), and other outsourced deliverables.
  • Ensure vendor SLAs are met, processing payments in compliance with finance policies.
  • Negotiate with media agencies to ensure cost-effective and impactful media buying for campaigns.

Content & CRM Management:

  • Produce and manage content for CRM channels (email, WhatsApp, in-app, push notifications) on a monthly basis, ensuring timely execution.
  • Support the Social Media Coordinator in planning and executing content calendars.
  • Stay updated on industry trends and market developments to inform future campaigns and strategies.

Customer Retention & Engagement:

  • Collaborate with the Customer Experience Team to analyze churn reports and develop retention strategies.
  • Organize and coordinate quarterly customer focus groups to gather feedback for improving user experiences.
  • Monitor app performance and integrate customer experience insights into marketing strategies.
  • Assist in implementing loyalty programs and personalized marketing campaigns to enhance retention.

Requirements

  • Bachelor’s in Marketing, Business, or related field.
  • 3-5 years of experience in marketing, preferably in a coordinator or project management role. Media buying experience is a MUST.
  • Strong project management skills with the ability to manage timelines, resources, and stakeholders.
  • Proven experience managing and executing marketing campaigns across multiple channels (digital, social media, offline, etc.).
  • Strong verbal and written skills for collaborating with teams and vendors.
  • Creative thinking with the ability to oversee the production of high-quality marketing assets.
  • Strong analytical skills to track campaign performance and provide actionable insights.
  • Detail-oriented and able to manage multiple projects efficiently under pressure and with tight deadlines
  • Up-to-date on marketing trends and competitor activities.

Benefits

  • Competitive pay
  • Paid time off
  • Health Insurance
  • Great work ambiance
  • Amazing colleagues
  • TGIF moments
  • Multicultural environment
  • Employee Recognition & Rewards.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online


  

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