Marketing & Sales Manager at IMall Nigeria

IMall is a revolutionary, eco-friendly online marketplace connecting vendors and clients globally. It offers a seamless, hassle-free experience for buying and selling new and used products, and services, with cutting-edge security, location-enabled and map-integrated features,multilingual and multicurrency support as well ascross-border shopping with logistics support. Itprioritizes user safety and provides a streamlined platform for transactions across all categories, domestically and internationally.

We are recruiting to fill the position below:

Job Title: Marketing & Sales Manager

Location: Festac, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a dynamic and experienced Marketing Manager to join our team at iMall Nigeria, an innovative online marketplace company.
• The Marketing Manager will play a crucial role in developing and executing strategic marketing initiatives to drive business growth, enhance brand awareness, and engage target audiences.
• This multifaceted role involves a combination of creative thinking, analytical skills, and strategic planning to achieve marketing objectives effectively.
• If you are passionate about e-commerce and have a proven track record of deliveringimpactful marketing strategies, we want to hear from you.
• This is a diverse and dynamic role, requiring a blend of strategic thinking, creativity, leadership, and analytical skills to drive business success through effective marketing strategies and campaigns. If you meet the qualifications and are ready to take on this exciting opportunity, we encourage you to apply.

Key Responsibilities

• Strategic Planning: Develop comprehensive marketing strategies aligned with the company's overall goals and objectives. Conduct market research, analyze consumer insights, and identify opportunities for market positioning and differentiation.
• Campaign Management: Plan, execute and optimize marketing campaigns across various channels such as digital, traditional, and experiential marketing. Collaborate with creative teams to develop compelling messaging and visuals that resonate with target audiences.
• Brand Management: Ensure consistency in brand messaging, visual identity, and brand positioning across all marketing channels by building and maintaining a strong brand reputation through effective communication and brand-building initiatives.
• Market Analysis: Monitor market trends, competitors’ activities, and consumer behavior to identify opportunities and threats in the market. Use data and analytics to assess campaign performance, measure ROI, and make data-driven decisions to optimize marketing efforts.
• Cross-functional Collaboration: Collaborate closely with other departments such as sales, product development, and customer service to ensure alignment and integration of marketing activities with overall business objectives. Foster a culture of teamwork and collaboration to drive collective success.
• Customer Engagement: Focus on building and nurturing relationships with customers through targeted marketing campaigns, personalized communication, and customer engagement initiatives. Strive to enhance customer satisfaction and loyalty through exceptional brand experiences.
• Leadership and Team Management: Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to foster professional growth and development. Inspire creativity, innovation, and excellence in execution to achieve marketing goals.
• Performance Monitoring and Reporting: Track and analyze key performance metrics to evaluate the effectiveness of marketing initiatives. Prepare regular reports and presentations to communicate results, insights, and recommendations to senior management and stakeholders.

Qualifications and Skills

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years proven experience working in marketing roles, with a focus on digital marketing and e-commerce, preferably within the online marketplace or technology industry.
• Demonstrated success in developing and executing multi-channel marketing campaigns that drive user acquisition, engagement, and revenue growth.
• Strong analytical skills with the ability to interpret marketing data and metrics, draw actionable insights, and optimize campaign performance.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.
• Creative thinker with a passion for innovation and a drive to stay ahead of industry trends and best practices in digital marketing.
• Proficiency in marketing automation tools, web analytics platforms, and content management systems; experience with Google Analytics, AdWords, and social media advertising platforms is preferred.
• Results-oriented mindset with a proactive approach to problem-solving and a track record of delivering measurable business impact through marketing initiatives.

Application Closing Date
12th February, 2025.

How to Apply
Interested and qualified candidates should send their Resume and Cover letter to: [email protected] using the Job Title as the subject of the mail.