Marketing Associate at Enterprise Development Centre, Pan-Atlantic University

Enterprise Development Centre, Pan-Atlantic University has been at the forefront of building the capacity of SMEs and providing them with a wide range of support services in Nigeria since 2003. Key programs are Certificate in Entrepreneurial Management (CEM) and Social Sector Management. More recently we have started sector focused programs (School Leadership Program-SLD and Health Management Program-HMP). EDC is responsible for building enterprise culture across Pan-Atlantic University where all 200-Level students start and operate an enterprise on Campus for one year.

We are recruitment to fill the position below:

Job Title: Marketing Associate

Location: Lagos
Department: Programs Department

Role Overview

• Are you a creative and results-driven professional looking to make a meaningful contribution to the advancement of entrepreneurship in Nigeria and Globally?
• Do you thrive in environments where your ideas, energy, and drive make a real impact? If you’re ready to take your career to the next level while advancing entrepreneurship in Nigeria, we want you on our team as Marketing Executive at EDC.
• This is more than just a job; it is a chance to shape the future of enterprise development. You will work withing a dynamic team to design, execute, and refine strategies that elevate our programs, drive enrollments, and foster lasting relationships with stakeholders. Along the way, you will grow your expertise and see tangible results from your efforts.

Key Responsibilities
Marketing Strategy and Campaigns:

• Develop and execute integrated marketing strategies to drive awareness and increase program enrollments.
• Implement and manage multi-channel campaigns using digital marketing tools, social media, and traditional media.

Sales and Lead Management

• Drive the sales process, including lead generation, qualification, follow-up, and enrollment conversion.
• Utilize CRM systems to track leads, manage pipelines, and deliver personalized communication.

Design and Program Materials

• Create and oversee the production of marketing and program materials, including brochures, handbooks, and event calendars.
• Collaborate with internal teams and external designers to ensure high-quality, brand-consistent outputs.

Stakeholder Engagement and Events

• Build relationships with participants, sponsors, and partners to strengthen collaborations and loyalty.
• Coordinate events, workshops, and program launches to support marketing and outreach objectives.

Customer Experience and Participant Support

• Act as the primary point of contact for participant inquiries, providing exceptional customer service.
• Gather feedback and insights to improve participant satisfaction and program offerings.

Data and Performance Analysis

• Track and analyze the performance of campaigns, sales pipelines, and participant engagement metrics.
• Use data-driven insights to refine strategies and ensure measurable outcomes.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 5–7 years of experience in marketing, sales, or customer relationship management, preferably in education or professional services.
• Proficiency in CRM platforms, HubSpot, and design tools (e.g., Canva, Adobe Creative Suite).
• Strong knowledge of digital marketing, lead generation, and campaign execution.

Core Skills:

• Marketing and Branding: Expertise in creating impactful marketing campaigns and maintaining brand consistency.
• Sales Management: Proven ability to manage and convert leads through effective sales processes.
• CRM Management: Proficient in using CRM tools (e.g., Salesforce, HubSpot) to track leads and improve communication.
• Creative Design: Strong ability to create high-quality materials using tools like Canva and Adobe Creative Suite.
• Event Coordination: Skilled in organizing and managing events to drive engagement and program success.
• Data Analysis: Analytical mindset with the ability to interpret data and improve marketing and sales strategies.
• Communication: Excellent written, verbal, and presentation skills for diverse audiences.
• Time Management: Ability to handle multiple priorities and meet tight deadlines effectively.

Desired Traits:

• Proactive and Self-Motivated: Takes initiative and delivers results with minimal supervision.
• Adaptability: Thrives in a dynamic and fast-paced environment.
• Collaborative: A team player who works well across departments and with external partners.
• Detail-Oriented: Ensures accuracy and quality in all tasks and deliverables.
• Problem-Solver: Approaches challenges with creativity and resourcefulness.

Performance Indicators:

• Growth in program enrollments and conversion rates.
• Positive feedback from participants and stakeholders.
• Timely and successful execution of marketing campaigns within budget.
• Effective management and utilization of CRM tools for lead tracking and reporting.

Success in This Role:

• Meeting or exceeding enrollment targets for our programs.
• Delivering and executing high-quality marketing strategies and campaigns aligned with EDC’s mission.
• Building strong and lasting relationships with stakeholders.
• Consistently improving participant satisfaction and feedback scores.

Work Conditions and Benefits

• Full-time position based at the Enterprise Development Centre, with occasional travel for events and stakeholder engagements.
• Competitive salary and performance-based incentives.
• Access to professional development opportunities and networking events.
• Collaborative and innovative work environment with a focus on impacting entrepreneurship in Nigeria.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should submit their Resume and a Cover Letter detailing their suitability for the role to edchr@pau.edu.ng using the Job title as the subject of the email.