Digital Marketing Manager at a Leading Luxury Retail Store - Ace Recruiters Talent Solutions

Ace Recruiters Talent Solutions - Our client, one of Nigeria’s leading luxury retail stores that has been the benchmark for excellence for over 10 years, is recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Summary of the Role

• The Digital Marketing Manager will be responsible for creating long-term digital & mobile strategies for our client’s retail fashion business and drive online sales and engagement for their retail fashion brand.
• This strategic role requires an individual with strong leadership skills who can work cross-functionally. Someone who understands retail and has a flair for fashion aesthetics.
• We are seeking an experienced and innovative Digital Marketing Manager to lead our digital marketing efforts and drive online sales and engagement for our retail fashion brand.
• Digital Marketing Manager will own all aspects of paid ads, SEO, email marketing, and social media working closely with other team members.

Key Elements of the Role

• Report to the CEO
• Define and develop the digital marketing strategy in line with the company’s growth objectives across all digital channels
• Plan and execute all digital projects and activities, including online advertising, SEO optimization, Email marketing automation, lead processes and scoring, social media marketing, influencer partnerships, and paid advertising in line with the business goals.
• Manage and measure the success of digital campaigns for user acquisition, retention, and awareness and adapt these for best performance
• Develop strategies that combine technical and content elements, to drive ongoing improvements in SEO and organic search results
• Design, build and maintain our social media presence
• Develop strategies to drive online traffic to the company website
• Analyze website analytics and track key performance indicators (KPIs) to optimize digital marketing efforts
• Establish internal processes to optimize conversion rates
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Coordinate the creation and implementation of digital content across all digital channels. (blogs, websites, press releases, podcasts, etc.)
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing

Desired Skills & Experience

• Bachelor's Degree or equivalent in, Marketing, Communications, or a related field
• Minimum of 5 years’ experience in digital marketing with a record of accomplishing measurable success in developing and providing qualified leads through innovative campaigns and programs to scale company growth.
• Digital marketing experience working in a high brand fashion organization is compulsory for this role
• Experience working with Sales (B2B & B2C) and other departments to find effective and efficient ways to drive qualified leads
• Hands on experience with SEO/SEM, Google Analytics, Social media monitoring tools, CRM software and web traffic metrics
• Ability to strategically, analytically, and creatively break down problems and find effective solutions
• Solid knowledge of online marketing tools and best practices.
• Firm grasp of content management systems.
• Excellent communication skills
• Good understanding of retail fashion
• Female candidates are encouraged to apply for gender balance.

Salary
N250,000 - N400,000 Monthly.

Application Closing Date
31st January, 2025.

How to Apply
Interested and qualified candidates should send their Applications to: [email protected] using the job title as the subject of the mail.