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Head of Marketing at a Foremost Travel Management Company - OptiHuman Consulting Limited (2 Openings)

Posted on Thu 16th Jan, 2025 - hotnigerianjobs.com --- (0 comments)


OptiHuman Consulting Limited - Our client is a foremost Travel Management company operating across the country, with a reputation for delivering excellent customer service to travel agents, corporate and individual clients.

They are recruiting to fill the position below:

Job Title: Head of Marketing

Locations: Ikeja & Victoria Island - Lagos

Job Description

  • The Head of Marketing will spearhead the strategic marketing efforts of the travel agency, focusing on both online and offline sales channels.
  • This role is pivotal in driving engagement with B2C and B2B clients, enhancing brand visibility, and achieving sales and revenue targets.
  • The ideal candidate will combine deep expertise in digital marketing, traditional advertising, and B2B relationship-building to deliver a seamless and impactful customer experience across all touch-points.

Specific Responsibilities
Marketing Strategy and Planning:

  • Develop and implement comprehensive marketing strategies to promote the agency services across online and offline channels.
  • Align marketing efforts with the business goals for both B2C (individual and leisure travelers) and B2B (corporate, affiliate, and sub-agency clients).
  • Conduct market research and competitive analysis to identify new opportunities and trends.

Digital Marketing and Online Presence:

  • Oversee the agency's online marketing initiatives, including SEO, SEM, social media, email campaigns, and marketing content.
  • Manage website optimization to improve user experience and drive conversions.
  • Implement performance-driven campaigns to maximize ROI from digital ad spend.
  • Leverage analytics tools to measure campaign success and make data-driven decisions.

Offline Marketing and Brand Visibility:

  • Develop and execute offline marketing strategies such as print advertising, outdoor campaigns, and event sponsorships.
  • Organize and participate in industry events, trade shows, and promotional activities to enhance brand visibility.
  • Build partnerships with travel-related entities, such as hotels, airlines, and tourism boards, to co-market services.

B2B Marketing and Partnerships:

  • Design targeted marketing programs to attract and retain corporate clients, affiliates, and sub-agency partners.
  • Collaborate with the sales team to develop promotional materials and campaigns tailored for B2B audiences.
  • Foster strong relationships with key stakeholders to drive partnerships and loyalty.

Content and Communication:

  • Oversee the creation of compelling content for blogs, newsletters, social media, and promotional materials.
  • Ensure brand consistency across all marketing materials and communications.
  • Act as a spokesperson for the brand, managing public relations and crisis communications when necessary.

Team Leadership and Collaboration:

  • Lead and mentor a team of marketing professionals, including digital marketers, content creators, and graphic designers.
  • Foster cross-departmental collaboration with sales, customer service, and operations teams to align marketing efforts with organizational goals.
  • Manage external agencies and vendors to ensure timely delivery of high-quality marketing services.

Budget Management and ROI Analysis:

  • Prepare and manage the marketing budget, ensuring efficient allocation of resources.
  • Track and report on marketing performance metrics, adjusting strategies to meet objectives.
  • Present regular updates to senior management on campaign results and future plans.

Qualifications and Requirements

  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • Master’s Degree or professional certifications in marketing (e.g., CIM, Google Ads Certification) is an advantage.
  • Minimum of 8 years of marketing experience, with at least 4 years in a leadership role.
  • Proven track record in both B2C and B2B marketing within the travel, hospitality, or e-commerce industries is compulsory.
  • Strong knowledge of digital marketing tools, platforms, and analytics (e.g., Google Analytics, Facebook Ads, CRM tools).
  • Proficiency in campaign management and performance tracking.
  • Experience with both online and offline sales channels.
  • Ability to develop and execute high-impact marketing strategies.
  • Innovative approach to engaging customers and enhancing brand perception.
  • Strong team-building and mentorship capabilities.
  • Exceptional verbal and written communication skills.
  • Proficient in data analysis to drive informed marketing decisions.
  • Expertise in increasingbrand awareness and customer acquisition across all sales channels.
  • Expertise in Improvingconversion rates for online and offline marketing campaigns.
  • Expertise in driving growth in B2B client engagement and revenue generation.
  • Ability to drive stronger alignment between marketing and sales strategies.

Compensation and Benefit
Attractive.

Application Closing Date
29th February, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note: Only qualified applicant will be contacted.


  

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