Laboria Limited is committed to providing high-quality hospital and laboratory equipment, reagents, and consumables.
We are recruiting to fill the position below:
Job Title: Sales Representative
Location: Ikeja, Lagos
Employment Type: Full-time
Job Summary
The Sales Representative will be responsible for driving sales growth, engaging with customers, and identifying new business opportunities within the healthcare sector.
This role focuses on promoting hospital laboratory equipment and consumables to key market areas, including hospitals, diagnostic centers, private laboratories, and research institutions.
The ideal candidate will build strong relationships, explore underserved regions, and collaborate with internal teams to deliver tailored solutions that meet customer needs.
Key Responsibilities
Sales and Revenue Growth:
Actively seek out new sales opportunities through cold calling, networking, and field visits.
Close deals and ensure customer satisfaction through consistent follow-ups.
Meet and exceed sales targets, contributing to overall revenue growth.
Market Focus:
Focus on key healthcare sectors, including hospitals, diagnostic centers, and private laboratory facilities.
Build and maintain relationships with stakeholders such as hospital administrators, lab managers, and procurement officers.
Identify and explore new market opportunities, including underserved regions.
Promote and position hospital laboratory equipment and consumables effectively within these markets.
Customer Engagement:
Conduct product demonstrations and presentations to educate customers on our offerings.
Provide excellent customer service by addressing inquiries and resolving complaints promptly.
Act as a trusted advisor to customers, ensuring their equipment and consumable needs are met.
Reporting and Analysis:
Prepare and submit detailed weekly sales reports, including sales forecasts and customer activity updates.
Track and analyze market trends, competitor activities, and customer feedback to inform sales strategies.
Share insights with the team to improve overall business development efforts.
Team Collaboration:
Collaborate with the Business Development, Sales, and Engineering teams to provide tailored solutions to customers.
Work closely with the logistics team to ensure timely and accurate delivery of orders.
Participate in team meetings to share updates and align on goals.
Key Focus Market Areas:
Hospitals: Public and private institutions with a specific focus on laboratories and diagnostic units.
Private Laboratory Facilities: Standalone diagnostic centers and pathology labs.
Research Institutions: Universities, government agencies, and private laboratories involved in medical research.
Healthcare Startups: Emerging labs and facilities requiring guidance on their equipment needs.
Key Performance Indicators (KPIs)
Monthly and quarterly sales targets achieved.
Number of new clients acquired.
Customer retention and satisfaction rates.
Timeliness and accuracy of sales reports.
Educational Qualifications and Experience
Bachelor’s Degree in Business Administration, Marketing, or a related field.
Minimum of 3 years experience in sales, preferably in the healthcare sector.
Familiarity with laboratory equipment and consumables is an advantage.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Required Skills and Competencies:
Proven experience in sales, preferably within the healthcare or medical equipment sector.
Strong interpersonal and communication skills, with the ability to build and maintain relationships.
Demonstrated ability to meet and exceed sales targets.
Excellent presentation and product demonstration skills.
Analytical mindset with the ability to track trends and adjust strategies accordingly.
Strong organizational and time management skills.
Work Environment:
Based in Lagos with frequent travel to customer sites and underserved regions.
Fieldwork is a significant component of the role, requiring adaptability and mobility.
Benefits
Competitive salary and performance-based incentives.
Opportunities for professional growth and development.
Comprehensive health and wellness benefits.
Application Closing Date
24th January, 2025.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Note: We are looking for a passionate and driven Sales Representative to help expand our reach within the healthcare sector and deliver top-notch solutions to our clients. If you are ready to make an impact, we encourage you to apply!