Head of Marketing at Mshel Homes Limited

Mshel Homes Limited is a real estate development and marketing company incorporated in 2018 with a unique vision to be the leading real estate company in Nigeria, with an outstanding reputation for honesty, integrity and impeccable customer service.

At Mshel Homes Limited our mission is to create a lifetime relationship with our clientele by deliverying property solutions through innovative and technological driven processes that caters to your real estate needs whilst adhering to the highest standards, systems and performance goals necessary to achieving your dreams.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Yola, Adamawa
Job Type: Full time

Job Details

• Develop and implement the overall marketing strategy to achieve the company's sales goals.
• Create annual and quarterly marketing plans, budgets, and timelines for campaigns.
• Identify market trends and opportunities to position the firm competitively in the real estate market.
• Collaborate with the sales team to align marketing efforts with business objectives.
• Build and maintain the company’s brand image to enhance visibility and trust in the real estate market.
• Ensure consistency in branding across all marketing materials and platforms.
• Oversee the design and production of marketing collateral such as brochures, flyers, and property listings.
• Manage the company's online presence, including the website, social media channels, and email marketing campaigns.
• Develop and execute digital marketing strategies to generate leads and increase traffic to the website.
• Create and manage marketing campaigns to attract potential buyers, sellers, and investors.
• Oversee lead generation activities through various channels, including online ads, open houses, and networking events.
• Conduct market research to understand customer needs, preferences, and behaviors.
• Monitor competitor activities and industry trends to stay ahead in the market.
• Oversee the creation of high-quality content, including blog posts, videos, newsletters, and property listings.
• Ensure content is engaging, informative, and optimized for different platforms.
• Organize press releases, media briefings, and promotional events to increase brand awareness.
• Represent the company at real estate conferences, exhibitions, and industry events.
• Lead and manage the marketing team, providing mentorship, guidance, and performance evaluations.
• Foster a collaborative work environment and encourage creative thinking.
• Prepare regular reports on marketing performance, including key metrics like lead generation, conversion rates, and campaign effectiveness.
• Present findings to senior management and make recommendations for improvement.
• Use insights to refine future marketing strategies and optimize results.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 3 years of progressive experience in marketing and leadership role.
• Proven experience in the real estate sector or related industries
• Track record of managing successful marketing campaigns and achieving business growth targets.
• Strong expertise in developing and executing comprehensive marketing strategies.
• Experience managing multi-channel campaigns
• Ability to manage brand positioning and ensure consistent messaging across all platforms.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: hr@yola.mshelhomes.com using the Job Title as the subject of the email.