Senior Branding Manger at Kodai Construction

At Kodai Construction we provide exceptional designs and innovative construction services, and every work schedule is completed on a quality and fast track basis with emphasis on creative workmanship. Our pledge to excellence and customer satisfaction is unequalled and unparalleled vis-à-vis our integrity and meritorious work ethic is the cornerstone of our growth, and the focus for maximizing project resources and improving the efficiency of our labor, equipment and human resources is world class.

We are recruiting to fill the position below:

Job Title: Senior Branding Manger

Location: Ikoyi, Lagos
Employment Type: Full-time

Job Description

• Conduct consumer and market research
• Identify how our brand is currently positioned in the market
• Design a research-based brand strategy
• Rebrand and recreate the CEO of Kodai Construction
• Prepare the MD of Kodai Construction for strategic content creation initiatives
• Develop and execute marketing campaigns aimed at communicating our brand message
• Communicate our brand personality internally and align company around foundational ideas
• Lead marketing team members through campaigns
• Measure and report on success of marketing campaigns
• Anticipate consumer trends and keep brand up to date
• Ensure the continuous development of the Kodai Construction brand in line with the overall brand strategy across digital platforms
• Lead the digital management of precision marketing, social media channels, influencer strategy, SEO, CRM implementation while delivering KPIs across earned, paid and owned media.
• Validate promotional objectives/plans along with S&CM and Sales and follow up on implementation.
• Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs
• Devise further growth strategies, and implement them from a brand innovation manager’s point of view

Responsibilities

• Develop and implement brand strategies to position the company's products or services effectively in the market.
• Conduct market research and analyze consumer insights to identify opportunities for brand growth.
• Define brand guidelines, messaging, and visual identity to ensure consistency across all channels and touchpoints.
• Collaborate with cross-functional teams to develop marketing campaigns, product launches, and promotions.
• Monitor and evaluate brand performance, including awareness, perception, and market share.
• Manage brand budgets, forecasts, and expenses effectively.
• Build and maintain relationships with external partners, agencies, and vendors.
• Lead creative development, including advertising, packaging, and content creation.
• Stay updated on industry trends, competitor activities, and best practices in branding and marketing.
• Provide leadership and guidance to the marketing team, fostering a culture of innovation and collaboration.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Proven experience in brand management, marketing, or related roles.
• Strong understanding of brand strategy, consumer behavior, and market dynamics.
• Creative thinking and innovative approach to brand development.
• Excellent communication and presentation skills.
• Analytical and problem-solving abilities.
• Leadership and team management experience.
• Ability to multitask and prioritize tasks effectively.
• Proficiency in marketing tools and software.
• Passion for brands and consumer products.

Skills Required:

• Brand strategy
• Marketing
• Market research
• Creative development
• Communication
• Analytical skills
• Leadership
• Team management
• Innovation
• Collaboration.

Application Closing Date
28th February, 2025.

Method of Application
Interested and qualified candidates should send their Application to: careers@kodaiconstruction.com using the job title as the subject of the mail.