Digital Marketing Assistant at Global Profilers

Global Profilers, a Profiler Group Company, is a global recruitment and resourcing company with a focus on African markets. We are experienced working within numerous fields such as: Telecom, IEC, Infra 25, Oil & Gas, Mining, Financial Services and Banking, FMCG/CD, Education and Agriculture to name a few.

We are recruiting to fill the position below:

Job Title: Digital Marketing Assistant

Location: Lekki, Lagos
Employment Type: Full-time

About the Role

• We are seeking a highly skilled and motivated Digital Marketing Assistant to join our team.
• This is an exciting opportunity for an individual with expertise in marketing communications, social media marketing, Google Ads campaign management, landing page development, and article writing.
• The ideal candidate must be ready to take on tasks immediately, with a hands-on approach to managing digital marketing activities across multiple brands.
• This role requires a creative, data-driven, and results-oriented professional who thrives in a dynamic, fast-paced environment.

Role Summary

• The Digital Marketing Assistant will be responsible for executing digital marketing strategies, running Google Ads campaigns, building landing pages, creating engaging content, and managing the organisation’s social media presence.
• The individual will play a pivotal role in driving brand awareness, lead generation, and customer engagement for multiple brands across diverse industries.

Key Responsibilities
Google Ads Campaign Management:

• Plan, create, and optimise Google Ads campaigns, including Search, Display, Shopping, and Video Ads, to achieve targeted goals.
• Conduct keyword research, ad copywriting, and audience segmentation for effective campaign performance.
• Monitor campaign performance, analyse data, and provide actionable insights to improve ROI.

Landing Page Development:

• Design and build high-converting landing pages tailored to specific campaigns and audiences.
• Use tools such as WordPress, or landing page builders like LeadzConnect.
• Ensure landing pages are optimised for SEO, mobile responsiveness, and user experience.

Content Creation:

• Write high-quality articles, blogs, and other written content to support digital marketing efforts and enhance brand visibility.
• Develop engaging social media posts and captions tailored to each platform’s audience.
• Collaborate with the team to create compelling marketing copy for campaigns, newsletters, and promotions.

Social Media Marketing:

• Manage social media accounts for multiple brands, creating and scheduling content for platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok.
• Monitor social media performance and engagement, using analytics to refine strategies.
• Stay updated on the latest social media trends to keep content fresh and relevant.

Marketing Automation & Analytics:

• Leverage marketing automation tools to create email campaigns, lead nurturing workflows, and customer engagement programs.
• Track and analyse key performance metrics across campaigns, providing regular reports and actionable insights.
• Continuously optimise campaigns based on data to maximise performance. Hands-On Execution
• Actively take ownership of day-to-day digital marketing tasks from Day 1.
• Proactively address challenges and deliver results with minimal supervision.
• Work across teams to ensure all campaigns are aligned with brand objectives.

Candidate Profile Technical Skills

• A Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3 years of hands-on experience in digital marketing, including Google Ads management, content creation, and social media.
• Proven experience in running Google Ads campaigns across different formats (Search, Display, Video, and Shopping Ads).
• Proficiency in building and managing landing pages using tools such as WordPress, Unbounce, Instapage, or similar platforms.
• Strong writing skills with the ability to create high-quality articles, blogs, and marketing copy.
• Hands-on experience with social media management tools like Hootsuite, Buffer, or similar platforms.
• Knowledge of marketing automation platforms like LeadzConnect.
• Familiarity with analytics tools such as Google Analytics and similar tools.

Soft Skills:

• Self-starter with the ability to hit the ground running from Day 1.
• Strong multitasking and organisational skills to manage multiple projects and brands simultaneously.
• Excellent communication and collaboration skills, with a team-oriented mindset.
• Analytical thinker with attention to detail and a results-driven approach. Experience & Qualifications
• A portfolio showcasing previous campaigns, landing pages, and written content is required.

Application Closing Date
30th January, 2025.

How to Apply
Interested and qualified candidates should send their CV to: eniolami.adenuga@globalprofilers.com using the Job Title as the subject of the mail.