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Social Media Manager and Content Creator at an Edu-play Centre - Domeo Resources International

Posted on Fri 10th Jan, 2025 - hotnigerianjobs.com --- (0 comments)


Domeos Resources International - Our client, an Edu-play Centre is recruiting to fill the position below:

Job Title: Social Media Manager and Content Creator

Location: Abuja (FCT)
Reports to: Head of Centre
Direct Reports: None

Main Function

  • The Social Media Manager and Content Creator will be responsible for building a strong online presence for the edu-play centre, driving engagement with current and prospective clients, and enhancing the centre’s brand visibility. This includes creating high-quality content, managing social media platforms, and executing effective digital marketing campaigns.

Role Responsibilities
Content Creation:

  • Develop creative and engaging content, including graphics, photos, videos etc. to promote the centre’s services, programs, and events.
  • Brainstorm and execute innovative content ideas tailored to the target audience of parents and caregivers.
  • Create high-quality, child-friendly content showcasing the centre’s activities, educational offerings, and environment.
  • Develop a consistent visual and written brand identity across all platforms.

Social Media Management:

  • Manage the centre’s social media accounts on platforms such as Instagram, Facebook, Twitter, TikTok etc.
  • Schedule posts, stories, and other updates to maintain an active and engaging presence online.
  • Monitor social media engagement metrics such as likes, comments, shares, and direct messages, and respond promptly to inquiries.
  • Engage with followers to build a loyal online community and increase brand awareness.

Digital Marketing and Strategy:

  • Develop and execute social media and content strategies to align with the centre’s marketing objectives.
  • Plan and manage advertising campaigns to boost visibility and drive enrolment.
  • Utilize analytics tools to track and report on the performance of campaigns and posts, identifying areas for improvement.
  • Research trends in the childcare and education industry to create relevant and compelling content.

Reputation Management:

  • Monitor online reviews and feedback, addressing concerns and maintaining a positive brand image.
  • Ensure all content complies with the centre’s values and branding guidelines.

Qualifications
Education and Certifications:

  • Bachelor’s Degree in Marketing, Communications, Media, or a related field.
  • Certification in digital marketing or social media management is an advantage.

Experience:

  • Minimum of 3 years experience in social media management, content creation, or digital marketing.
  • Experience in the childcare, education, or hospitality industry is a plus.

Skills:
Technical Proficiency:

  • Proficient in social media platforms (Instagram, Facebook, Twitter, TikTok).
  • Skilled in graphic design and video editing tools such as Canva, Adobe Creative Suite, or CapCut.
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).

Creative Skills:

  • Strong visual storytelling and copywriting abilities.
  • Excellent understanding of trends in digital content and design.

Marketing Expertise:

  • Knowledge of social media advertising and audience targeting techniques.
  • Ability to create and implement data-driven digital marketing strategies.

Personal Attributes:

  • Highly organized, detail-oriented, and able to manage multiple projects.
  • Excellent communication and interpersonal skills.
  • Adaptable and innovative, with a passion for engaging audiences online.

Application Closing Date
16th January, 2025.

Method of Application
Interested and qualified candidates should forward their CVs and cover letters to: recruitment@domeoresources.org using "Social Media Manager and Content Creator" as the subject of mail.

Note: Only shortlisted candidates will be contacted.


  

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