Experienced Marketing Executive at a Reputable Dynamic, Pre-revenue Fintech Startup Company

We are a dynamic, pre-revenue fintech startup on a mission to transform how African make cross border tuition. With a groundbreaking product set to disrupt the market, we are building a passionate and innovative team to bring our vision to life.

We are recruiting to fill the position below:

Job Title: Experienced Marketing Executive

Location: Surulere, Lagos
Employment Type: Full-time

Job Description

• We are seeking an experienced Marketing Executive to lead and execute our marketing strategy, combining traditional and digital marketing approaches.
• This role is critical for building brand awareness, generating early traction, and setting the foundation for our go-to-market success.
• As our first marketing hire, you will have the opportunity to shape the marketing function and work closely with the founding team.

Key Responsibilities
Marketing Strategy and Planning:

• Develop and execute a comprehensive marketing plan to support brand awareness, customer acquisition, and engagement.
• Conduct market research to identify customer needs, industry trends, and competitive positioning.

Brand Building and Traditional Marketing:

• Define and strengthen our brand identity, messaging, and value proposition.
• Create promotional materials (brochures, presentations, press releases) and manage offline marketing initiatives (events, networking, partnerships).

Digital Marketing:

• Design and implement digital campaigns across channels, including social media, email, SEO, PPC, and content marketing.
• Manage website content, performance analytics, and optimization for lead generation.
• Leverage marketing automation tools to nurture leads and drive conversions.

Content Creation and Management:

• Oversee the development of high-quality content (blogs, videos, infographics, case studies) that resonates with our target audience.
• Build and engage with a community of potential users across social platforms.

Analytics and Reporting:

• Track, measure, and report the performance of marketing campaigns, providing actionable insights for improvement.
• Use data-driven approaches to refine marketing strategies and optimize ROI.

Collaboration and Innovation:

• Work closely with the product and business development teams to align marketing efforts with company objectives.
• Identify and test new growth opportunities, channels, and tactics.

Requirements

• Candidates should possess a Bachelor's Degree / HND with 4 - 10 years of experience.

Salary
N120,000 - N170,000 monthly.

Application Closing Date
20th January, 2025.

How to Apply
Interested and qualified candidates should send their CV, detailing prior and verifibale experiences in similar role in Fintech, tech or related industry to: [email protected] or [email protected] using the Job Title as the subject of the mail.