Social Media / Digital Marketing Manager (Remote) at Edazytech Integrated Services

Edazytech Integrated Services is a group of digital content provider and seasoned programmers whose passion and desire is to create business solutions, softwares for organizations, schools management software, Point of Sales applications, EMR system, etc. Edazytech focuses on reducing manual and paper works by introducing automated solutions tailor-made to suit peculiar needs. We are a team of professionals that cut accross every areas of website creation and development. We work closely with client to understand their needs.

We are recruiting to fill the position below:

Job Title: Social Media / Digital Marketing Manager

Location: Remote
Employment Type: Full-time

Job Summary

• We aresourcing for a seasoned, resourceful and efficient Social-Media/Digital Marketing Manager to join its formidable Team for effective preparation and organisation .
• The Social Media/Digital Marketing Manager will be responsible for developing, implementing, and managing strategies to enhance Edazytech digital presence, promote trade initiatives, and engage key stakeholders locally and globally.

Main Responsibilities
Strategic Planning and Execution:

• Develop and execute comprehensive social media and digital marketing strategies to enhance brand visibility and engagement.
• Plan campaigns to promote trade events, conferences, exhibitions, and programs.

Content Development:

• Create high-quality, engaging, and audience-focused content (videos, graphics, articles, etc.) across all digital platforms.
• Oversee content calendars to ensure consistent, timely, and relevant posts.

Social Media Management:

• Manage and grow the Company's social media presence on platforms including LinkedIn, Twitter, Instagram, Facebook, and YouTube.
• Monitor online conversations and foster meaningful engagement with stakeholders.
• Respond promptly to inquiries, feedback, and comments.

Analytics and Reporting:

• Track and analyze digital marketing metrics to measure performance (reach, impressions, conversions, and engagement).
• Provide monthly reports with insights and actionable recommendations to improve outcomes.

Campaign Management/ Event Promotion:

• Plan and implement paid and organic digital campaigns, including social media ads, Google Ads, and email marketing/ Leverage digital tools to drive attendance and engagement at trade events, exhibitions, and conferences.
• Optimize campaigns for maximum ROI and monitor budgets. Provide live social media coverage during events and post-event highlights.

SEO and Website Coordination:

• Collaborate with the web team to ensure the website is optimized for SEO and up to date with current campaigns. Publish trade-related content that improves search engine rankings.

Key Performance Indicators (KPIs)
Engagement Metrics:

• Increase follower base across all platforms by 50-60% annually.
• Improve engagement rate (likes, shares, comments) by 30-35% per quarter.

Content Performance:

• Publish a minimum of 4-5 high-quality posts per week.
• Achieve a minimum 15% increase in average content impressions per campaign.

Lead Generation and Conversion:

• Generate qualified leads through social media ads and digital campaigns for trade events.
• Drive a minimum of 25% increase in attendance and registrations for events.

Website and SEO Performance:

• Increase website traffic by 30% - 40% through SEO optimization and campaigns.
• Improve search ranking for trade-related keywords.

Campaign ROI:

• Meet or exceed ROI goals for paid campaigns, ensuring cost-effectiveness.

Reporting and Insights:

• Deliver accurate monthly analytics and performance reports with strategic recommendations.

Brand Reputation Management:

• Respond to all comments, inquiries, and feedback on social platforms within 24 hours.
• Maintain a positive sentiment rate above 85% across all digital channels.

Event Visibility and Promotion:

• Achieve a 75 % increase in social media mentions and digital press coverage during events.

Requirements

• Candidates should possess a Bachelor's Degree with 1 - 5 years experience.

Application Closing Date
31st January, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online