Digital Marketing Specialist at a Reputable Company

A reputable company is recruiting suitable candidates to fill the position below:

Job Title: Digital Marketing Specialist

Location: Nigeria
Employment Type: Full-time

Job Description

• We are seeking a dynamic and experienced Digital Marketing Specialist to join our team.
• The ideal candidate will be adept at generating leads through a variety of channels, including website design, email marketing, PPC, SEO, and social media campaigns.
• They will be responsible for creating compelling offers, optimizing our website for conversions, and coordinating efforts with our strategy and business development team  to maximize marketing effectiveness. 

Key Responsibilities

• Lead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.
• Offer Creation: Create attractive offers to capture the interest of potential customers. Create and monitor email marketing campaigns to maximize client results.
• Website Optimization: Analyze and optimize website performance to increase conversions and improve user experience. Monitor and report on web traffic and source analytics against KPIs.
• Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels.
• Coordination: Work closely with management to design and develop cohesive and effective marketing campaigns.
• Analytics: Monitor and report on the performance of all lead generation activities and adjust strategies as needed.
• Market Research: Conduct market research to identify new opportunities and stay up-to-date with industry trends and best practices.
• Research advertising trends
• Research competitors pricing and products
• Customer Journey Mapping: Understand and map out customer journeys to enhance lead nurturing and conversion processes.
• Other duties as assigned by the management team.

Requirements

• Proficient in web development, content creation, graphics design, strategy, google analytics, email marketing, and paid social advertising.
• Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization.
• Google Certified.
• Ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.
• 2 - 3 years experience.
• Industry Knowledge: Experience marketing B2B professional services
• Technical Skills: Proficiency in email marketing tools, PPC platforms, SEO best practices, and social media marketing.
• Analytical Skills: Strong analytical skills with the ability to interpret data and generate actionable insights.
• Communication: Exceptional written and verbal communication skills.
• Creativity: Ability to create compelling and engaging marketing offers.
• Adaptability: Ability to quickly adapt to new tools, platforms, and methodologies in the fast-evolving marketing landscape.
• This role is flexible dependent on the candidate (full time).

Benefits

• Competitive salary, benefits, and performance bonus
• Opportunity to work with a dynamic and creative team
• Professional development and growth opportunities
• Flexible work environment.

This role offers you among others:

• Flexibility and the opportunity to be a leader
• Collaborative work environment
• Permanent full-time and work from home opportunities with experience and performance evaluations
• Play a part in building Advanced Digital Marketing Processes from the ground up.

How to Apply
Interested and qualified candidates should send their CV and cover letter to: [email protected] using the Job Title as the subject of the mail.

Note: If you are a strategic thinker with a passion for lead generation and a track record of success in driving measurable results, we would love to hear from you. Apply today to join our innovative team and help us take our marketing efforts to the next level.