Digital Marketing Specialist at Defran Clothings

At Defran Clothings, our mission is to help our audience discover unique and thoughtful gifts that will delight their loved ones. We believe that the perfect gift can create lasting memories, strengthen relationships, and bring joy to both the giver and the receiver.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Owerri, Imo
Employment Type: Contract

Description 

• We are seeking a passionate and results-driven Digital Marketing Specialist to join our team. This remote role offers a unique opportunity to craft and execute innovative digital strategies that will expand our brand presence, drive engagement, and boost conversions. You will play a pivotal role in marketing our thoughtful gift guides and products to diverse audiences while managing and growing our social media platforms.

Role Responsibilities
As a Digital Marketing Specialist, your key responsibilities will include:
Google Ads Campaigns:

• Planning, creating, and optimizing Google Ads campaigns to drive traffic and conversions.
• Monitoring ad performance and implementing data-driven adjustments.

Social Media Management:

• Managing and growing Fabulous Ideas’ presence on Instagram, Facebook, YouTube, and TikTok.
• Crafting compelling content strategies to engage audiences across platforms.
• Analyzing engagement metrics and using insights to improve performance.

Content Marketing:

• Developing creative and SEO-friendly content for blogs, articles, and website updates.
• Collaborating with the team to align content with marketing goals.

Analytics & Reporting:

• Tracking the performance of marketing campaigns using tools like Google Analytics.
• Providing detailed reports on ROI, audience growth, and campaign outcomes.

Collaboration:

• Working closely with the team to brainstorm and execute marketing campaigns.

Skills and Qualifications
To succeed in this role, you should have:

• A Bachelor’s Degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in Google Ads, social media platforms, and analytics tools.
• Excellent communication and content creation skills.
• A creative mindset with an eye for design and attention to detail.
• Ability to work independently and manage time effectively in a remote setup.
• Knowledge of SEO and paid advertising strategies is a plus.

Salary
N75,000 - N150,000 monthly.

Application Closing Date
23rd February, 2025.

Method of Application
Interested and qualified candidates should send their CV and a brief cover letter to: [email protected] using "Digital Marketing Specialist Application" as the subject of the mail.

Note: If you’re passionate about digital marketing and ready to make an impact, we’d love to hear from you!