Excellent Jobs is a consulting andrecruitment firm, dedicated to hiring and managing great talents for its clients.
We are recruiting to fill the position below:
Job Title: Digital Marketing Specialist
Location: Ikoyi, Lagos
Employment Type: Full-time
Job Summary
Digital Marketing Specialists should compare the company’s advertising techniques and offerings with those of competing businesses.
They should help maintain a profitable message for the company and help with research to ensure that offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business.
They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products.
Responsibilities
Duties will often include the following:
Research advertising trends
Research competitors’ pricing and products
Decide on appropriate placement of ads
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Monitor project status and budget
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests
Other Responsibilities:
Work with internal marketing teams and external suppliers to drive successful execution of the client campaigns, client success is paramount.
Create and monitor email marketing campaigns to maximize client results.
Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels.
Monitor and report on web traffic and source analytics against KPIs.
Work on pre-designated client content, as well as create original content.
Research advertising trends
Research competitors’ pricing and products
Decide on appropriate placement of ads
Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
Creating and implementing a social media policy and framework for the organisation
Moderating all social media platforms including Twitter, Instagram and Facebook
Managing the digital marketing budget, including allocating budgets across different channels and platforms
Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
Working closely with colleagues in sales and IT to ensure all activity is integrated
Other duties as assigned by the management team.
Professional Requirements
Proficient in content creation, strategy, Google Analytics, email marketing, and paid social advertising.
Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization.
Google Certified.
This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.
Minimum 2 years’ experience.
This role is flexible dependent on the candidate (full time).
Salary
N50,000 - N90,000 Monthly.
Application Closing Date
10th January, 2025.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.